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Street Marketing Product Sampling Stunt – NYC

 

Stay Away Rodent Repellent hit the streets with a creative costumed character PR stunt to take advantage of a cultural moment while creating attention, content, and sales for their brand

 

Taking advantage of high-profile subway rat sightings in the news Debra Cohen Public Relations enlisted ALT TERRAIN to produce a Stay Away Rodent Repellent street team activation consisting of costumed rat characters roaming the New York City streets and subways

The cute rat costumed street team engaged people with product samples, messaging and memorable experiential moments

In addition to engaging the public, the street marketing activation aim was to create valuable content for social media and public relations purposes

ALT TERRAIN assisted with planning, costume sourcing, staffing, training, product sampling logistics, management and documentation of the costumed character street team marketing and product sampling activation

 

Why was this a smart street marketing activation strategy?

 

1.) Timely, people were posting rat sightings on Instagram and Twitter at an all time high

2.) Relevancy, the brand offered people a natural way to keep rats away from their homes

3.) Attention, to attract people you need come with something they haven't seen before

4.) Fun, people remember you made them smile, plus it makes for great content

 

To view another roaming marketing activation, check this Curb Your Enthusiasm street team

Contact ALT TERRAIN to learn best practices, strategies, and tactics to leverage costumes as part of you next street marketing activations

 

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