SAMPLING BIKE CARTS and Why They're Impactful
Achieve a standout presence on cities with product sampling bikes
Connect one-on-one with people in target neighborhoods
Engage thousands of people each day
Sample products, demo brands, and host unique experiences
Increase reach via influencer integration, livestreams, and Instagram
Measure activation performance with trackable call-to-action offers
What are sampling bike carts?
Sampling bike cart marketing is a simple, yet elegant way to engage people on city sidewalks nationwide.
Leverage street marketing bikes and carts for product sampling, experiential activations, and product demonstrations.
They are also known as brand sampling bikes, product sampling pushcarts, and promo trike teams.
Each activation includes a branded cart, umbrella, or signage, plus a team of three brand ambassadors.
Each sampling cart or bike team connects thousands of people daily in cities such as New York City, Boston, Chicago, Philadelphia, Washington DC, Los Angeles, Seattle, Portland, and San Francisco.
Ambassadors engage people with brand conversations, marketing materials, and experiential brand activities.
These three-wheel sampling bikes and carts are particularly useful for creating brand visibility, attracting people, transporting product samples, and on-the-street brand demos.
Enhance your on-the-street activity with influencer integration, geotargeted advertising, contests, and social media.
Why sampling bikes are beneficial
1.) Stand out on crowded city sidewalks
2.) More versatile than product sampling trucks or vans
3.) Store ample product samples in the bike cart
4.) Display and demo products on top of cart
5.) Deploy without sidewalk activation permits
6.) Eco-friendly form of brand marketing
7.) Target specific city areas and events
8.) Integrate iPads, music, and brand activities
Product sampling bike cart activations are available in New York City, Los Angeles, Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Miami, Baltimore, Pittsburgh, St. Louis, Denver, Houston, Dallas, Austin, San Antonio, Atlanta, New Orleans, Minneapolis, San Diego, New Jersey, and DC.
1.) Let us know how you envisioning leveraging bike carts for your brand
2.) Share your markets, ideal customer, dates, and goals
3.) Receive a recommendation from the ALT team
4.) Approve a marketing agreement 4 weeks before the first activation day
5.) Provide artwork 3 weeks prior to first activation day
6.) Access real-time reporting and weekly recaps
Sampling bikes and carts are an amazing way to engage people in cities nationwide.
Ideal for brands that believe sampling their products converts people in customers.
A regenerative marketing solution - sampling bikes have a low impact on the environment.
Enhance with social, QR codes, influencer integration, and engagement incentives.
Let's activate a street cart marketing team for your brand, just reach out with your goals
Hit the streets!
Sampling cart and bike approaches:
These marketing carts (also known as ice cream or vending trikes) are primarily utilized by companies for consumer trial-size product sampling or brand promotional giveaways.
These pushcarts have a fully enclosed box with a flip-open access hatch on top that allows brand ambassadors to easily grab more product samples, marketing materials or consumer giveaways.
This form of sampling cart is equipped with insulation to sample prepackaged frozen food products such as ice cream and popsicles via the addition of dry ice placed inside the bike box storage area.
These carts (also known as Cargo or Dutch Box Bikes) have a cargo box that flips up and opens creating a brand demo or activation area.
The brand activation bike is utilized for companies with multiple or more elaborate product displays. They can store marketing materials or product samples, however, utilized more for brand activations that involve showing people how to use an app or product.
We’re constantly advocating marketing bicycles as an ideal platform for companies to engage people. Particularly in cities such as for New York City, Chicago, Boston, San Francisco, Seattle and Philadelphia with high concentration pedestrian foot-traffic as each bicycle street team generates thousands of consumer engagements daily.
Sampling cart and bike marketing FAQ
In most cities, you can deploy a street marketing bike cart on public sidewalks without issue.
There are exceptions, such as inside or adjacent to public parks, outside certain transit stations, and some historic neighborhoods.
Actually neither, we activate them for brands throughout the country.
They are deployed with brand ambassadors, management, reporting and insurance, for 3 to 30 days a month.
Connect with ALT TERRAIN for more details.
In the past 10 years, we have activated street marketing carts for beauty and wellness brands, jewelry stores, snack companies, tech brands, and dozen of other categories with great success.
Rates vary depending upon the city, number of activation days per month, staff, and other elements to create the desired brand experience.
Please let us know a bit about your brand goals so we can provide you a custom proposal.