SAMPLING BIKE CARTS and Why They're Impactful
Achieve an elevated brand presence on city sidewalks with product sampling bikes
Connect one-on-one with people in target neighborhoods
Engage thousands of people each day
Sample products, demo brands, host experiences, and drive retail velocity
Increase reach via influencer integration and Instagram
Measure performance with impressions, engagements, sign-ups, and sales
Surprise and delight people with your experiential marketing bikes
Sampling Bike Carts
A sampling bike cart is a simple yet elegant way for brands to engage people on city sidewalks nationwide. Companies leverage street marketing bike carts for product sampling, experiential activations, app sign-ups, and product demonstrations.
Sampling bikes are also known as pushcarts, sidewalk carts, and promo trikes.
Activations include a branded cargo area, umbrella, and ambassadors.
Your sampling bike cart team connects your brand with thousands of people daily in cities such as New York City, Boston, Chicago, Philadelphia, Washington DC, Los Angeles, Seattle, Portland, and San Francisco.
A brand bike cart team can go where traditional marketing vehicles cannot reach like beach boardwalks, bike paths, basketball courts, and campuses.
Trained ambassadors engage people with brand conversations, marketing materials, and experiential activities.
These three-wheel sampling bike carts are handy for creating brand visibility, attracting people, transporting product samples, and on-the-street brand demos.
They are particularly effective for consumer packaged goods (CPG) brands, as product trial is a surefire way to convert people into customers.
Product sampling bikes are particularly effective for reaching younger Millennial and Gen Z audiences that embrace marketing that adds fun and value to their lives. By bringing products directly to people in a delightful and interactive way, companies build brand awareness, consideration, and trust among hard-to-earn audiences.
Companies often enhance their on-the-street bike marketing activities with influencer integration, geo-targeted advertising, contests, social media, promo codes, and digital coupons.
And, product sampling bikes are often leveraged as part of more extensive outdoor advertising campaigns, including billboards, bus shelters, subway advertising and city digitial kiosks.
Overall, product sampling bike carts are a cost-effective marketing tactic offering a high return on investment by creating memorable and engaging experiences that convert people into customers.
Sampling bike cart services
1.) Creation of a bike cart marketing concept for your brand to delight and engage desired audiences
2.) Tactical plans on when and where to deploy your bike marketing cart team
3.) Fabrication of custom-branded umbrella canopy and bike box
4.) Brand ambassador training
5.) Deployment of your bike cart team with real-time reporting
6.) Assessment of your marketing initiative
Unique benefits of sampling bike carts
1.) Stand out on crowded city sidewalks
2.) More versatile than product sampling trucks or vans
3.) Store ample product samples in the bike cart
4.) Display and demo products on top of cart
5.) Deploy without sidewalk activation permits
6.) Eco-friendly form of brand marketing
7.) Target specific city areas and events
8.) Integrate iPads, music, and brand activities
Sampling bike availability
Bike cart activations are available in New York City, Los Angeles, Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Miami, Baltimore, Pittsburgh, St. Louis, Denver, Houston, Dallas, Austin, San Antonio, Atlanta, New Orleans, Minneapolis, San Diego, New Jersey, and DC.
Sampling Bike Onboarding + Timelines
1.) Let us know how you envision leveraging bike carts for your brand
2.) Share your markets, ideal customer profiles, dates, and goals
3.) Receive a recommendation from the ALT team
4.) Approve a marketing agreement four weeks before the first activation day
5.) Provide artwork three weeks before the first activation day
6.) Access real-time reporting and weekly recaps
Takeaways
Sampling bike carts are a fantastic way to engage people in cities.
Ideal for brands that know sampling their products converts people into customers.
A sustainable marketing solution - a sampling bike has a low environmental impact.
Enhance with social, QR codes, influencer integration, and engagement incentives.
Connect
Share your ideas and goals for a complimentary sampling bike cart recommendation.
Explore More
If your marketing activation does not require a cart, best to explore Street Team and Human Billboard as options.
Sampling Bike Cart Definitions
Sampling bike carts (also known as ice cream or vending trikes) are primarily utilized by companies for trial-size product sampling.
There are two styles of sampling bikes; box and basket.
Box bike carts have a flip-open access hatch on top that allows brand ambassadors to easily grab more product samples, marketing materials or consumer giveaways. This form of sampling cart is equipped with insulation to sample prepackaged frozen food products such as ice cream and popsicles via the addition of dry ice placed inside the bike box storage area.
Basket bike carts have shelves allowing your team to display more samples.
Brand Demo Carts (also known as Cargo or Dutch Box Bikes) have a cargo box that flips up and opens creating a brand demo or activation area.
This style of bike is utilized for companies with multiple or more elaborate product displays. They can store marketing materials or product samples, however, utilized more for brand activations that involve showing people how to use an app or product.
Sampling Bike Cart FAQ
Sample bikes can be activated on most city sidewalks and boardwalks without issue.
There are exceptions, such as inside or adjacent to public parks, outside certain transit stations, and some historic neighborhoods.
We don't sell or rent sampling bikes, we activate them for brands throughout the country.
Sampling bikes are deployed with brand ambassadors, management, reporting and insurance, for 3 to 20 days a month.
Sampling bikes are utilized by CPG food companies, beauty and wellness brands, tech brands, and dozen of other categories with great success.
Rates for sampling bike activations vary depending upon the city, number of activation days per month, staff, and other elements to create the desired brand experience.
