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SAMPLING BIKE CARTS and Why They're Impactful

Achieve an elevated brand presence in cities with product sampling bikes 

Connect one-on-one with people in target neighborhoods

Engage thousands of people each day

Sample products, demo brands, host experiences, and drive retail velocity

Increase reach via influencer integration and Instagram

Measure performance with impressions, engagements, sign-ups, and sales

Surprise and delight people with your experiential marketing bikes

 

What are sampling bike carts?

Sampling bike carts are a simple yet elegant experiential marketing tactic for brands to engage people on city sidewalks nationwide.

Companies leverage street marketing bike carts for product sampling, experiential activations, app sign-ups, and product demonstrations.

Sampling bikes are also known as pushcarts, sidewalk carts, and promo trikes. 

Activations include a branded cargo area, umbrella, and ambassadors.

A sampling bike cart team connects your brand with thousands of people daily in cities such as New York City, Boston, Chicago, Philadelphia, Washington DC, Los Angeles, Seattle, Portland, and San Francisco.

Your experiential bike cart can go where traditional marketing vehicles cannot reach like, beach boardwalks, sports areas, and parks.

Ambassadors engage people with brand conversations, marketing materials, and experiential brand activities. 

These three-wheel sampling bike carts are handy for creating brand visibility, attracting people, transporting product samples, and on-the-street brand demos.

They are particularly effective for consumer packaged goods (CPG) brands, as product trial is the surefire way to convert people into customers.

Product sampling bikes are particularly effective for reaching younger Millennial and Gen Z audiences that embrace marketing tactics that add fun and value to their lives. By bringing products directly to people in a delightful and interactive way, companies build brand awareness, consideration, and trust among hard-to-reach audiences.

Companies often enhance their on-the-street bike marketing activities with influencer integration, geotargeted advertising, contests, social media, promo codes, and digital coupons. 

And product sampling bikes are often leveraged as part of more extensive marketing campaigns, including social media promotions, influencer partnerships, or other outdoor advertising efforts.

Overall, product sampling bike carts are a cost-effective marketing strategy offering a high return on investment by creating memorable and engaging experiences that convert people into customers.

 


Sampling Bike Services

 

1.) Creation of a bike cart marketing concept to delight and engage desired audiences 

2.) Tactical plans on when and where to deploy your bike marketing cart team 

3.) Fabrication of custom-branded umbrella canopy and bike box

4.) Brand ambassador training

5.) Deployment of your bike cart team with real-time reporting

6.) Assessment of your marketing initiative 

 

 

Beauty Face Mask street marketing product sampling bike cart activation - UCLA, Los Angeles


Unique benefits of sampling bike carts

 

1.) Stand out on crowded city sidewalks 

2.) More versatile than product sampling trucks or vans

3.) Store ample product samples in the bike cart

4.) Display and demo products on top of cart 

5.) Deploy without sidewalk activation permits

6.) Eco-friendly form of brand marketing

7.) Target specific city areas and events

8.) Integrate iPads, music, and brand activities

 

 

Sampling bike availability

 

Bike cart activations are available in New York City, Los Angeles, Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Miami, Baltimore, Pittsburgh, St. Louis, Denver, Houston, Dallas, Austin, San Antonio, Atlanta, New Orleans, Minneapolis, San Diego, New Jersey, and DC.

 

Basket Sidewalk Cart Bike Sampling NYC Activation

 

Sampling Bike Onboarding + Timelines

 

1.) Let us know how you envision leveraging bike carts for your brand

2.) Share your markets, ideal customer, dates, and goals

3.) Receive a recommendation from the ALT team

4.) Approve a marketing agreement four weeks before the first activation day

5.) Provide artwork three weeks before to first activation day

6.) Access real-time reporting and weekly recaps

 

 

Takeaways

 

Sampling bikes carts are an amazing way to engage people in cities.

Ideal for brands that know sampling their products converts people into customers.

A sustainable marketing solution - sampling bikes have a low environmental impact.

Enhance with social, QR codes, influencer integration, and engagement incentives.

 

 

Connect

 

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Explore More

 

If your marketing activation does not require a cart, best to explore Street Team and Human Billboard as options.

Sampling Bike Cart Definitions

Sampling bike carts (also known as ice cream or vending trikes) are primarily utilized by companies for trial-size product sampling.

There are two styles of sampling bikes; box and basket. 

Box bike carts have a flip-open access hatch on top that allows brand ambassadors to easily grab more product samples, marketing materials or consumer giveaways. This form of sampling cart is equipped with insulation to sample prepackaged frozen food products such as ice cream and popsicles via the addition of dry ice placed inside the bike box storage area.

Basket bike carts have shelves allowing your team to display more samples.

Brand Demo Carts (also known as Cargo or Dutch Box Bikes) have a cargo box that flips up and opens creating a brand demo or activation area.

This style of bike is utilized for companies with multiple or more elaborate product displays. They can store marketing materials or product samples, however, utilized more for brand activations that involve showing people how to use an app or product.

Sampling Bike Cart FAQ

Sample bikes can be activated on most city sidewalks and boardwalks without issue.

There are exceptions, such as inside or adjacent to public parks, outside certain transit stations, and some historic neighborhoods.

We don't sell or rent sampling bikes, we activate them for brands throughout the country.

Sampling bikes are deployed with brand ambassadors, management, reporting and insurance, for 3 to 20 days a month.

Sampling bikes are utilized by CPG food companies, beauty and wellness brands, tech brands, and dozen of other categories with great success.

Rates for sampling bike activations vary depending upon the city, number of activation days per month, staff, and other elements to create the desired brand experience.

Sampling Bike Cart Examples

Curacao Island Vacation Tourism Outdoor Street Marketing Activation - Williamsburg, Brooklyn

Curacao Tourism

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DirecTV

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Innisfree Skincare