STREET TEAM MARKETING and Why It's A Favorite?
Engage people with brand samples, experiences, and marketing materials
Take your brand to where people live, work, shop, and play
Create genuine content for social media
Get tangible consumer feedback and insights
Inspire people to take action
STREET TEAM MARKETING and What Is It?
Street Team Marketing is defined as the deployment of brand ambassadors to promote events, sample products, and engage people with shareable experiences.
Often companies and agencies utilize the terms field marketing, promo teams, or product sampling teams to refer to street team marketing.
Street teams are a form of experiential marketing.
Street Team Marketing is leveraged by brands to engage people on public sidewalks near stores, interact with commuters outside of transit stations, promote popup shops, intercept people heading to events, and target professionals in business districts.
Well-trained brand ambassadors inform people, distribute product samples, demo products, engage in meaningful conversations, and influence audiences to take action.
ALT TERRAIN always deploys an onsite manager to prepare the team, oversee interaction with the public, schedule rest breaks, document the activation, and ensure everything is on point.
Street Team marketing is available in New York City, Los Angeles, Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Miami, Baltimore, Pittsburgh, St. Louis, Denver, Houston, Dallas, Austin, San Antonio, Atlanta, New Orleans, Minneapolis, San Diego, Hoboken, Washington DC and dozens of other cities.
Is street marketing effective for your brand? Here are some facts to consider:
1.) Reach up to 100,000 of people each day in cities such as New York, Chicago, San Francisco, and Washington DC
2.) Face-to-face interactions offer opportunities to create a positive and memorable brand impression
3.) Getting trial size product samples into people's hands often changes their purchase behavior
4.) Allows brands to generate attention and engagement in competitive environments
5.) Reach people around specific transit hubs, city festivals, business districts, sports arenas, and college campuses
6.) Provides quality brand-consumer interaction content for social media
7.) City permits are not needed for most street team marketing concepts
8.) Gather firsthand consumer reactions and insights
Street team marketing activation tips, be sure to have:
1.) Clear and concise brand message
2.) A compelling call-to-action
3.) Desirable marketing materials
4.) Well outfitted brand ambassadors
5.) Hand-held signs and props
6.) Incentive for people to share the brand with friends
7.) Location planning to connect with the desired audience
8.) Quality brand ambassador training
9.) Onsite management
10.) Support team to handle preparation and logistics
11.) Real-time reporting
12.) Insurance to cover the brand, street team, and the public
13.) Documentation, activation recaps, and analytics
Leverage street team marketing to reach new audiences, engage people, and reinvigorate brand interest.
Contact ALT TERRAIN for street team ideas, strategies, pricing, and company examples.
Run the streets!
Street Team Marketing styles, definitions, and information:
Consists of the planning, staffing, training, deployment and management of brand ambassadors to engage consumers with conversations, samples and marketing materials. Product sampling street teams typically require a van to transport product samples and serve as a staging area for the team throughout the outdoor activation. Additionally, often production assistants are required to refill the street team with samples.
Involves the deployment of a 24+ uniformly outfitted brand ambassadors to perform coordinated brand stunts, songs, game shows and other acts that ‘surprise and delight’ the public. Often flash mob street teams require a rehearsal day to ensure the activation is well coordinated.
Integrates full costumed brand ambassadors to generate on-the-street attention and drive consumer engagement. Note that costumed characters often need a dedicated handler to guide them to ensure they all goes well with the activation. ALT TERRAIN can assist with costume design, fabrication, and testing.
A street team equipped with props, games, apps, equipment, and other activities to engage the public. Experiential marketing street teams demonstrate the value of a brand in a way to show people how it will make a difference in their life.
Deployment of street teams near festivals, concerts and/or sports events that are not officially sponsored by a brand.
Deployment of a street team to promote retail, restaurant, popups, or other types of establishments. Particularly effective for highlighting retail sales, in-store events, and brand happenings.