Outsized product sampling marketing tour taps supermarkets and streets
De Wafelbakkers, the frozen pancake company, wanted to get away from boring in-store product sampling.
Their creative agency, Shared Vision Marketing, conceived a head-turning, integrated product sampling strategy.
The centerpiece was a unique product sampling vehicle to create an undeniable presence wherever it showed up.
At supermarkets it was activated outside entrances, engaging people with brand activities and a BOGO coupon.
In cities, the mobile sampling team engaged people on public sidewalks, near farmer's markets, outside stadiums, and at festivals.
The product sampled was a packaged frozen pancake that required special cold storage, transport, and logistics.
Influencers were integrated throughout the campaign, including 'De Wafelbakkers to the Rescue' special delivery to their homes.
A De Wafelbakkers promoted the sampling on social beforehand and in real-time to extend brand marketing reach and let people know find where where to get hooked up with pancakes.
The De Wafelbakkers' experiential product sampling tour engaged thousands of people, and created tens of thousands of social media impressions in Los Angeles.
It was so successful the initiative was extended to Atlanta, making a true mobile marketing tour.
Why this product sampling initiative is remember
1.) Everyone remembers the day they encountered the De Wafelbakkers' pancake vehicle
2.) Leveraged the streets as well as supermarket sampling
3.) Perfect mix of brand fun, activities, and sampling
4.) Lifted sales in each city
ALT TERRAIN assisted with vehicle sourcing and transport, vehicle wrap print and installation, 3D rooftop installation, staffing, training, location planning, food product samples logistics, real-time reporting, and making people happy.
If you enjoyed this frozen food marketing initiative, be sure to browse Louis Kemp Seafoods creative sampling activation
Get in touch with ALT TERRAIN for product sampling strategies, ideas, and execution!