De Wafelbakkers
Brand Sampling Tour
A Pancake Product Sampling Tour That's Hard to Forget
De Wafelbakkers, a frozen pancake company, wanted to shake things up and ditch the traditional in-store product sampling.
Their creative agency, Shared Vision Marketing, devised a unique and integrated product sampling strategy to capture attention and generate buzz.
The centerpiece of this strategy was a one-of-a-kind product sampling vehicle that created a striking presence wherever it went.
The vehicle was stationed outside entrances at supermarkets, engaging passersby with interactive brand activities and a “buy one, get one free” coupon.
In busy city areas, the mobile sampling team took to public sidewalks, farmer’s markets, stadium entrances, and festivals, connecting with people on the go.
16 days, 520,000+ impressions, 17,000+ engagements, endless UGC social shares
Influencers were also strategically integrated into the campaign. The “De Wafelbakkers to the Rescue” initiative involved special deliveries of pancakes to influencers’ homes, further amplifying the brand’s reach and visibility.
To generate excitement and anticipation, De Wafelbakkers actively promoted the sampling events on social media before and during the tour. This helped drive traffic to sampling locations and maximize the campaign’s impact.
The De Wafelbakkers’ experiential product sampling tour was a resounding success. It engaged thousands of people across Los Angeles and Atlanta, generating tens of thousands of social media impressions.
The campaign proved so effective that it was extended to Atlanta, transforming it into a mobile marketing tour.
Key takeaways from this successful product sampling initiative:
Strategic Location
The campaign leveraged both supermarkets and street sampling, maximizing reach and engagement.
Engaging Brand Experience
The perfect blend of brand fun, activities, and product sampling resonated with consumers.
Sales Boost
When the vehicle showed up at supermarkets, they sold out, every time!
When you need creative and effective CPG product sampling strategies, ALT TERRAIN is ready and willing!
