Shared Vision Marketing Agency entrusted ALT TERRAIN to produce a De Wafelbakkers' frozen pancake on-the-street and supermarket product sampling initiative throughout Los Angeles and Atlanta.
The on-the-street experiential frozen food product sampling occurred around shopping districts, farmer's markets, stadiums, and festivals to maximize impact.
The supermarket experiential frozen food product sampling happened in the parking lots of supermarkets, with permission secured by Shared Vision Marketing Agency, throughout Atlanta and Los Angeles.
The product sampled was a prepackaged frozen pancake that required specialized cold storage, transport, and logistics.
Shared Vision Marketing Agency enlisted local influencers to request the 'De Wafelbakkers to the Rescue' experiential vehicle to make a special delivery to their residences.
A 'De Wafelbakkers to the Rescue' Twitter account allowed consumers to find where it where product samples were going to be distributed on each day of the local market tour.
The De Wafelbakkers experiential product sampling tour tangibly engaged thousands of consumers and created tens of thousands of social media impressions.
ALT TERRAIN assisted with vehicle sourcing and transport, vehicle wrap print and installation, 3D rooftop installation, staffing, training, location planning, food product samples logistics, real-time reporting, and making people happy.
Get in touch with ALT TERRAIN for supermarket frozen food product sampling ideas, mobile tour vehicles, and street activation ideas, company examples, and pricing.