Shared Vision Marketing Agency entrusted ALT TERRAIN to assist with a uniquely conceived De Wafelbakkers' pancake consumer engagement, product sampling campaign outside supermarkets and on-the-streets throughout Los Angeles and Atlanta.
The product sampling activation consisted of a vintage Jeep Wagoneer colorfully wrapped with De Wafelbakkers graphics, a 3D oversize stack of pancakes rooftop installation, outfitted brand ambassadors, samples distributed to consumers in cities and at supermarkets.
The on-the-street experiential food product sampling occurred around shopping districts, farmers markets, stadiums, and festivals to maximize impact.
The supermarket experiential food product sampling happened in the parking lots of supermarkets, with permission secured by Shared Vision Marketing Agency, throughout Atlanta.
The product sampled was a prepackaged frozen pancake which required specialized cold storage, transport, and logistics.
Shared Vision Marketing Agency enlisted local influencers to request the 'De Wafelbakkers to the Rescue' experiential vehicle to make special delivery to their residences.
A 'De Wafelbakkers to the Rescue' Twitter account allowed consumers to find where it where product samples were going to be distributed on each day of the local market tour.
The De Wafelbakkers experiential product sampling tour tangibly engaged thousands of consumers and created tens of thousands of social media impressions.
ALT TERRAIN assisted with vehicle sourcing and transport, vehicle wrap print and installation, 3D rooftop installation, staffing, training, location planning, food product samples logistics, real-time reporting, and making people happy.
Contact ALT TERRAIN for supermarket food product sampling ideas, mobile tour vehicles, and street activation ideas, company examples, and pricing.