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Frozen Seafood Supermarket Marketing for Louis Kemp Seafood

Louis Kemp Seafoods Supermart Product Sampling - New Hampshire
Seafood Supemarket Product Sampling Company - Boston, MA
Creative Supermarket Product Sampling Marketing Activation Example - Boston, MA
Trident Seafoods Louis Kemp Supermarket Product Sampling Activation Example - Chicago
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Supermarket Costumed Character Product Sampling Marketing Activation Company - Chicago
Louis Kemp Seafoods Supermart Product Sampling - New Hampshire
Seafood Supemarket Product Sampling Company - Boston, MA
Creative Supermarket Product Sampling Marketing Activation Example - Boston, MA
Trident Seafoods Louis Kemp Supermarket Product Sampling Activation Example - Chicago
Supermarket Costumed Character Product Sampling Marketing Activation Company - Chicago
Supermarket Costumed Character Product Sampling Marketing Activation Company - Chicago
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Louis Kemp Seafoods surprises and delights people inside supermarkets with an impactful product sampling campaign

 

The one-of-a-kind, in-store initiative involved Louis Kemp lighthouse, sea boat, and fisherman costumes, brand sampling team, coolers, sampling table, and signage

Shoppers throughout Chicago and Boston were delighted to encounter an extraordinary promotion occurring inside the seafood section of their local supermarket

People greeted by the in-store product sampling team were offered a prepacked bag Louis Kemp crab delight samples, recipes, and coupons to incentivize purchase

On average, 75% of shoppers in the supermarket engaged with brand activation, with most taking photos to share on Instagram, Facebook, and Twitter

In addition to supermarkets, the seafood product sampling activations occurred at transit stations, city parks, and malls

 

What did this food sampling campaign accomplish?

 

1.) Brought shopper attention to a new item in the often overlooked frozen food section

2.) Provided a super memorable, multi-sensory brand experience

3.) Shareable moments extended reach beyond the store 

4.) Generated considerable trial and sales at each supermarket

5.) Created a stronger brand relationship with the supermarket chain

 

ALT TERRAIN assisted the creative advertising agency Wexley, the agency that conceived this wonderful concept, within activation planning, permits, sample prep, staffing, training, onsite management, production, transportation, storage, shipping, and reporting

If frozen food category is your thing, be sure to check out this creative De Wafelbakkers pancake campaign

Contact ALT TERRAIN agency if you would like to learn more about how to create impactful seafood supermarket food sampling activations nationwide!

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