Louis Kemp Seafoods surprises and delights people inside supermarkets with an impactful product sampling campaign.
The one-of-a-kind, in-store initiative involved Louis Kemp lighthouse, sea boat, and fisherman costumes, brand sampling team, coolers, sampling table, and signage.
Shoppers throughout Chicago and Boston were delighted to encounter an extraordinary promotion occurring inside the seafood section of their local supermarket.
People greeted by the in-store product sampling team were offered a prepacked bag Louis Kemp crab delight samples, recipes, and coupons to incentivize purchase.
On average, 75% of shoppers in the supermarket engaged with brand activation, with most taking photos to share on Instagram, Facebook, and Twitter.
In addition to supermarkets, the seafood product sampling activations occurred at transit stations, city parks, and malls.
What did this food sampling campaign accomplish?
1.) Brought shopper attention to a new item in the often overlooked frozen food section
2.) Provided a super memorable, multi-sensory brand experience
3.) Shareable moments extended reach beyond the store
4.) Generated considerable trial and sales at each supermarket
ALT TERRAIN assisted the creative advertising agency Wexley, the agency that conceived this wonderful concept, within activation planning, permits, sample prep, staffing, training, onsite management, production, transportation, storage, shipping, and reporting.
Get in touch if you would like to learn more about how to create impactful in store supermarket food sampling activations.