Surprise-and-delight, in-store Louis Kemp Seafoods supermarket, product sampling, marketing activation in Boston, and Chicago.

The one-of-a-kind, theatrical in-store initiative involved Louis Kemp lighthouse, sea boat, and fisherman costumes, brand activation team, coolers, sampling table, and signage.

Shoppers were delighted to encounter an extraordinary promotion occurring inside the seafood section of their local supermarket.

People greeted by the in-store product sampling team were offered a prepacked bag Louis Kemp crab delight samples, recipes, and coupons to incentivize purchase.

On average, 75% of shoppers in the supermarket engaged with brand activation, with most taking photos to share on Instagram, Facebook, and Twitter.

In addition to supermarkets, the seafood product sampling brand activations occurred at transit stations, city parks, and malls.

What did this in-store food sampling campaign accomplish?

1.) Brought shopper attention to often overlooked frozen food offering

2.) Provided a super memorable, multi-sensory brand experience

3.) Shareable moments extended reach beyond the store 

4.) Generated considerable trial and sales at each supermarket

ALT TERRAIN assisted the creative advertising agency Wexley, the agency that conceived this wonderful concept, within activation planning, permits, sample prep, staffing, training, onsite management, production, transportation, storage, shipping, and reporting.

Get in touch if you would like to learn more about how to create impactful in store supermarket food sampling activations.