Listerine
Experiential Marketing Event in Union Square, NYC
Listerine 'Bring Out the Bold' creative event activation in NYC
In the heart of New York City’s vibrant Union Square Park, Listerine ignited a wave of boldness with its unforgettable ‘Bring Out the Bold’ experiential marketing event. Inspired by consumer research revealing that Listerine mouthwash users embrace bolder, more vibrant lives, this creative activation transformed the park into a hub of engaging experiences that resonated with the brand’s core values.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Listerine's 'Bring Out the Bold' experiential marketing event took Union Square Park by storm, achieving remarkable results that surpassed expectations. The event's success was evident in the following key metrics:
ALT TERRAIN played a pivotal role in the event's success, providing comprehensive support across all aspects of the activation, including:
With ALT TERRAIN's expertise and guidance, Listerine was able to execute a seamless and impactful experiential marketing event that left a lasting impression on consumers and significantly boosted brand awareness.
