Fort Lauderdale tourism activates at NYC Pride with parade float, ambassadors, and crowd giveaways
Celebrating with hundreds of thousands in New York City, Fort Lauderdale celebrates Pride in the best way, bringing the beachside fun to the party
Shining in the field of tourism marketing, Starmark conceived and designed this colorful, vibrant activation
The mobile float, showcased Fort Lauderdale pride in being the fun and sun-filled inclusive destination for any sexual orientation and identity, a welcoming LGBTQ+ vacation spot to get away and enjoy life
Decked out in swimsuits and beach wear, brand ambassadors celebrated with the crowds along the route, passing out hand fans, sunblock, beachballs, and floaty key chains
The activation gained 500,000+ impressions and 14,000+ engagements
After the Pride parade, Fort Lauderdale took the showroom vehicle on an after-party tour with the team activating on the streets around popular nightspots
What made this NYC Pride initiative a smart move?
1.) The beach-themed float and ambassadors outside the vehicle created an eye-catching parade presence
2.) Branded hand fans were a hit on a hot day and creating a cool breeze ties into their beachy destination
3.) Tossing branded beach balls into the crowd added to the festivities
4.) Consistent participation in Pride over the years made Fort Lauderdale a preferred travel choice, notably over Miami, which ruled as the top LGBTQ+ Florida destination in the 1990s and 2000s
ALT TERRAIN supports agencies and brands during Pride month with various services; please do ask if you'd like some assistance bringing your ideas to life this year!