How truck advertising helps brands make a statement in New York City.
Truck advertising offers a brand advertising campaign undeniable impact; here's a benefit rundown:
High visibility
Unlike traditional outdoor billboards, truck advertising moves through the city, capturing the attention of pedestrians, drivers, and even those in high-rise buildings.
Their sheer size alone commands attention - trucks offer brands the largest street-level billboard impact. New York City is a crowded, busy place; truck billboards are how to ensure your campaign gets noticed!
Targeted reach
With truckside advertising, brands can strategically activate in neighborhoods where you'd like to create a presence. You can also target concerts, campuses, and sports event. Having a truck billboard ensures you'll be reaching your ideal audience. For example, if you want to impact people in finance, determine a route covering the Financial District, Midtown, and Flatiron. Conversely, head downtown and to Brooklyn if you aim to impact Gen Z consumers.
Choice
You can select from various truck sizes and styles ranging from digital LED billboard trucks, food trucks, ice cream trucks, vintatge vehicles, and delivery box trucks.
You can use a standard vehicle vinyl wrap or get creative with a hand-painted mural and 3D elements. Select a truck advertising vehicle that fits your campaign objectives best.
Note that traditional static mobile billboards are not permitted (illegal) in Manhattan.
Right on time
Most traditional billboards require you to purchase for an entire month. Not with trucks, you can activate for as short as three days. This is particualry important if you're brand campaign is focusing on a specific holiday or convention.
Multiple exposures
Truckside advertising campaigns can be designed to reach people on their way to work, while at lunch, or after-work, or all three on the same day!
Affordability
In comparison to traditional New York City billboard advertising, pricing for a digital or static truck is a steal!
Unique Influence
If you select a delivery box truck, you get a bonus - to the public, it appears people are ordering your product and are receiving a delivery.
This tactic is particularly effective for CPG (consumer product goods) brands entering NYC for the first time as it offers three desirable outcomes: awareness, credibility, and a bandwagon effect.
Tracking and Analytics
Truckside advertising companies offer tracking and analytics tools, allowing you to monitor the effectiveness of your campaign and make data-driven decisions for improvements.
How to create an effective truck advertising campaign in New York City
Define your objectives
Clearly outline what you want to achieve with your truck advertising campaign. Whether it's brand awareness, lead generation, or driving foot traffic, having a clear goal will guide your strategy.
Select the right truck
Some trucks have more space for campaign visuals than others. LED digital trucks allow you to change campaign visuals on the fly, and a vintage-style truck adds a bit of cachet.
Tailor your message
The creative design is up to you, but tapping into the culture of New York City is always a good bet. Tailor your brand campaign so it resonates with New Yorkers. Consider NYC demographics, people's daily routines, and pain points, and craft a compelling message that speaks directly to them.
Keep it simple
Similar to a billboard on the highway, use short, simple, and bold messages. People can't absorb a paragraph of text when your truck passes by. Contrasting colors and compelling images help your truck advertisement stand out even more.
Track and measure results
Set up tracking mechanisms to measure the success of your truck advertising campaign. Using unique QR codes and promo codes can help, although it ensures you follow brand lift via social, website traffic, and sales in the area. Regularly analyze the data to optimize your campaign and improve results.
Be consistent
Consistency is vital in building brand recognition. Ensure your truck advertisement aligns with your brand identity and messaging across other marketing channels. This consistency will help create a solid and memorable brand image.
Get social
Leverage the content your truck generates on social. Take your truck billboard on a tour to capture iconic NYC landmarks. Keep in mind, not everyone will see your truck in person, so social - organic or paid - adds impact. And, those who see your vehicle in person and online are likelier to remember and check out your brand.
Gamify
Activate a truck billboard scavenger hunt; promote that if people see and share your truck on social (with a specific hashtag), they're entered to win something!
Scale up
You can activate several truck billboards at the same time. There's nothing better than people seeing your brand campaign multiple times a day in different locations.
Keep it clean
Select trucks that are well-maintained and in good condition. A clean and well-presented truck will enhance the professionalism and credibility of your advertising campaign. Unfortunately, driving around New York City will create a layer of grime; it is best to work with a truck-side advertising that cleans it every day!
Integrate
Truck advertising alone is adequate, although the effect is multiplied when you have other outdoor advertising. Enhance your impact with wild posting, building projection, and street team marketing.
KPIs to measure your truck advertising campaign
Impressions
Measure the number of people exposed to your truck advertisement. Measurement is done through visual tracking technologies, surveys, or analyzing foot traffic in targeted areas.
Engagement
Track the level of engagement your truck advertisement generates. Engagements are social media mentions, website visits, contest entries, SMS texts, or other actions viewers take in response to your campaign.
Lead generation and conversions
Monitor the number of leads or conversions generated from your truck advertising campaign. Truckside advertising can be measured through unique URLs, QR codes, or text-in tactics. Just be sure you have a crazy strong and simple call-to-action.
Brand awareness
Conduct surveys or analyze social media sentiment to gauge the impact of your campaign on brand awareness. Monitor metrics such as brand mentions, recognition, and perception to understand the effectiveness of your truck advertising efforts.
How much does truck advertising in New York City cost?
The investment to get truck advertising campaign rolling in New York City can be as low as $12,000 per week (for a Digital LED Truck) and as high as $35,000 per week for a one-of-a-kind showing.
NYC Truck Advertising Takeaway
Truckside advertising is a supercharged billboard.
It allows you to stand out, take your message to specific audiences, establish multiple brand campaign impressions in a day, create influence, and generate tangible results at a cost that is affordable (especially compared to traditional New York City billboard advertising).
