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Gold Toe Underwear Guerilla Marketing Activation – NYC

Wall Street Bull Guerilla Marketing Activation - New York City
Guerrilla Marketing Wall Street Bull - Financial District, NYC
Fashion Guerrilla Marketing Statue Takeover Stunt New York City
GoldToe Underwear Fashion Guerrilla Marketing Statue Takeover - New York City
Guerrilla Marketing Underwear Cling Wild Postings - New York City, NYC
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Gold Toe launches underwear offerings with creative guerilla marketing statue takeovers in New York City

 

Gold Toe, one of the world's largest sock brands, unveils their new underwear and t-shirt line during NYFW with statue takeovers and wild postings

Throughout New York City, Gold Toe-branded t-shirts and underwear  adorn famous public statues, including the Wall Street Bull in the Financial District

The activation achieves an amplified marketing effect by layering Cling Wild Postings - cut to the shape of underwear, strategically placed on street-level outdoor advertising in Manhattan – to the initiative.

Guerilla marketing activities captured for social media and press covering New York Fashion Week 

 

Why is this guerrilla marketing initiative recalled to this day?

 

1.) The brand took a risk with a public statue takeover, without damaging public property

2.) Activation broke through the saturated, high-end fashion, media coverage during NYFW

3.)  People embrace creative one-of-a-kind experiences

 

ALT TERRAIN supports brands with original and noteworthy guerilla marketing activations during NYFW

If you're seeking a creative marketing activation, ALT TERRAIN is here to help!

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