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Gold Toe NYFW Guerilla Marketing Activation – NYC

Wall Street Bull Guerilla Marketing Activation - New York City
Guerrilla Marketing Wall Street Bull - Financial District, NYC
Fashion Guerrilla Marketing Statue Takeover Stunt New York City
GoldToe Underwear Fashion Guerrilla Marketing Statue Takeover - New York City
Wall Street Bull Guerilla Marketing Activation - New York City
Guerrilla Marketing Wall Street Bull - Financial District, NYC
Fashion Guerrilla Marketing Statue Takeover Stunt New York City
GoldToe Underwear Fashion Guerrilla Marketing Statue Takeover - New York City
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Gold Toe launches underwear line with statue takeovers in New York City


Gold Toe, one of the world's largest sock brands, unveils their new underwear and t-shirt line during NYFW with statue takeovers.

Throughout New York City, Gold Toe-branded t-shirts and underwear adorn famous public statues, including the Wall Street Bull in the Financial District.

Guerilla marketing activities captured for social media and press covering New York Fashion Week.

Guerilla Marketing Fashion Brand Stunt NYC

Why is this guerrilla marketing initiative recalled to this day?

 

1.) The brand took a risk with a public statue takeover

2.) Activation broke through the saturated, high-end fashion, media coverage during NYFW

3.)  People embrace creative one-of-a-kind experiences

 

ALT TERRAIN supports brands with original and noteworthy guerilla marketing activations during NYFW.

If you're seeking a creative marketing activation, ALT TERRAIN is here to help!

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