Gold Toe launches underwear line with statue takeovers in New York City
Gold Toe, one of the world's largest sock brands, unveils their new underwear and t-shirt line during NYFW with statue takeovers and creative wild postings.
Throughout New York City, Gold Toe-branded t-shirts and underwear adorn famous public statues, including the Wall Street Bull in the Financial District.
The activation achieves an amplified marketing effect by layering Cling Wild Postings - cut to the shape of underwear, strategically placed on street-level outdoor advertising in Manhattan – to the initiative.
Guerilla marketing activities captured for social media and press covering New York Fashion Week.
Why is this guerrilla marketing initiative recalled to this day?
1.) The brand took a risk with a public statue takeover
2.) Activation broke through the saturated, high-end fashion, media coverage during NYFW
3.) People embrace creative one-of-a-kind experiences
ALT TERRAIN supports brands with original and noteworthy guerilla marketing activations during NYFW.
If you're seeking a creative marketing activation, ALT TERRAIN is here to help!