Gold Toe launches underwear line with statue takeovers in New York City
Gold Toe, one of the world's largest sock brands, unveils their new underwear and t-shirt line during NYFW with statue takeovers.
Throughout New York City, Gold Toe-branded t-shirts and underwear adorn famous public statues, including the Wall Street Bull in the Financial District.
Guerilla marketing activities captured for social media and press covering New York Fashion Week.
Why is this guerrilla marketing initiative recalled to this day?
1.) The brand took a risk with a public statue takeover
2.) Activation broke through the saturated, high-end fashion, media coverage during NYFW
3.) People embrace creative one-of-a-kind experiences
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