MedRite
Urgent Care Marketing Activation, NYC
MedRite becomes an urgent care contender with creative marketing strategies.
What do you do when you’re new on the block with many competitors?
You get outside your urgent care center and introduce yourself; that’s what!
MedRite hit the streets with grand openings, creative advertising, and experiential marketing campaigns.
The grand openings included the usual ribbon cutting and balloon sculptures.
In addition to building brand awareness, the top marketing goal is to gather people’s information as a first step to creating an ongoing relationship.
24 event days, 552,000+ brand impressions, 93,000+ consumer engagements
Here’s the strategy to attain this KPI – greet people with a small complimentary swag (e.g., tissue packets, hand sanitizer, etc.), and then once the conversation is started, follow-up with a larger offer (e.g. Covid test, chicken soup, etc.) when they sign-up for the urgent care newsletter.
This conversational, step-by-step marketing strategy produced 120+ newsletter sign-ups each day.
The urgent care newsletter provided people with healthcare reminders, center offers, and, most importantly, on ongoing connection with the brand.
Will this approach work if your urgent care center is located in the suburbs? Yes, with a few tweaks. Activate at local community festivals with a similar approach.
Why this urgent care center marketing strategy made sense?
Giving Brings Benefits
Starting the relationship with giving is the nice thing to do, plus the reciprocity principle kicks-in.
Ongoing Efforts
They viewed grand openings not as single day, but as as a multi-week effort.
Easy Connections
Newsletter sign-ups are the easiest way to gather people's first-party data.
If your urgent care center needs a boost, reach out with your cities and goals!
