CAPCOM's Lost Planet 2 Guerrilla Marketing Campaign
CAPCOM activated a nationwide marketing campaign to promote Lost Planet 2 by distributing 1,000+ ice blocks containing previews of the game. The ice blocks were placed outside influencer indie shops in key neighborhoods in cities such as New York, Chicago, Los Angeles, San Francisco, Seattle, and Boston.
Build anticipation for the video game release
Create an unexpected and memorable experience for gamers
Generate organic social media coverage
CAPCOM seeded information about the campaign on social media to build anticipation. Fans eagerly awaited the event on the day of the ice block drop, armed with tools to break the ice and retrieve the game copies.
ALT TERRAIN handled all aspects of the guerilla marketing campaign, including planning, testing, ice block production, placement, and management.
The campaign was a success, achieving its objectives of building anticipation, creating a memorable experience, and generating social media coverage. Gamers shared photos and videos of themselves breaking the ice blocks and unboxing the game copies, which helped to spread the word about Lost Planet 2.
For unique video game marketing release ideas, proposals, and company examples, contact ALT TERRAIN.