For this video game street marketing, guerilla activation stunt we froze preview copies of CAPCOM's Lost Planet 2 video game inside blocks of ice for consumers to discover and break open.
The ice block product launch stunt arose from the video game's narrative of an ice planet that is disintegrating.
Over 1000 blocks of ice were strategically placed outside of influencer shops throughout the country in cities such as New York, Chicago, Los Angeles, San Francisco, Seattle, and Boston.
To maximize the quality of its interactions with their gamer base, Tangible/CAPCOM seeded gamer blogs in advance. So, consumers were eagerly awaiting our deliveries at each stop, armed with ice picks, hammers, drills, bags, outfits, and salt!
ALT TERRAIN handled guerilla marketing activation planning, testing, ice block production, placement, management, and reporting.
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