Alt Terrain Experiential Marketing Agency Logo 500
REQUEST A QUOTE
  • CAPABILITIES
  • EXPERIENCE
  • INSIGHTS
  • CONNECT
  • REP
post

CAPCOM Videogame Launch Guerilla Marketing Activation

XBOX Videogame Guerilla Marketing Scavenger Hunt - Seattle, WA
Videogame Release Guerilla Marketing Experietial Scavenger Hunt Activation - Mission District, San Francisco
CAPCOM Video Game Guerilla Marketing Experiential Scavenger Hunt - Williamsburg, Brooklyn
CAPCOM Video Game Guerilla Marketing Experiential Scavenger Hunt - Seattle, WA
CAPCOM XBOX Video Game Guerrilla Marketing Experiential Scavenger Hunt - Bushwick, Brooklyn
XBOX Videogame Guerilla Marketing Scavenger Hunt - Seattle, WA
Videogame Release Guerilla Marketing Experietial Scavenger Hunt Activation - Mission District, San Francisco
CAPCOM Video Game Guerilla Marketing Experiential Scavenger Hunt - Williamsburg, Brooklyn
CAPCOM Video Game Guerilla Marketing Experiential Scavenger Hunt - Seattle, WA
CAPCOM Video Game Guerilla Marketing Activation Scavenger Hunt - Capitol Hill, Seattle
Video Game Guerilla Marketing Experiential Scavenger Hunt Stunt - University District, Seattle
CAPCOM XBOX Video Game Guerrilla Marketing Experiential Scavenger Hunt - Bushwick, Brooklyn
previous arrow
next arrow

Nationwide guerilla marketing stunt to create buzz and engagement for the release of CAPCOM's Lost Planet 2 video game

 

Preview copies of CAPCOM's Lost Planet 2 video game frozen inside blocks of ice, and placed on city sidewalks nationwide for people to discover

The ice block product launch stunt arose from the video game's narrative of an ice planet that is disintegrating

Over 1000 blocks of ice were strategically placed outside of influencer shops throughout the country in cities such as New York, Chicago, Los Angeles, San Francisco, Seattle, and Boston

To create anticipation of the street marketing happening, Tangible/CAPCOM seeded the activity on gamer social media sites

Videogame fans eagerly awaited the ice block drops in each city, armed with ice picks, hammers, drills, bags, outfits, and salt!

What did this video game guerilla marketing stunt accomplish?

 

1.) Provided the brand with exiting content to create anticipation for the video game release

2.) Gave gamers and pedestrians an unforgettable, unexpected sensorial brand-centric experience

3.) Created wonderful content and organic social media coverage

 

ALT TERRAIN handled guerilla marketing activation planning, testing, ice block production, placement, management, and reporting

Contact ALT TERRAIN for unique video game marketing release ideas, proposals, and company examples

BOOK A TIME TO CHAT WITH US

© 2021 Copyright ALT TERRAIN. All Rights Reserved.

  • CAPABILITIES
  • EXPERIENCE
  • INSIGHTS
  • CONNECT
  • REP