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HUMAN BILLBOARD and Why They Produce Results

Attract attention and spark engagement with human billboard teams

Reach people in specific city neighborhoods

Combines the best of street teams and outdoor advertising

Driver engagement with swag, samples, and contests

Create a presence around transit stations, stadiums, and events

Track impact via brand impressions, engagements, and promo codes

Stand out from everyone else

 

Human Billboards: What You Need To Know

Human billboard is a noticeable, eco-friendly, outdoor marketing tactic. It consists of people walking around with billboard signs, ideally in creative ways, to make an impression and engage people. Human billboard are sometimes cited as walking billboards, ad walkers, and living billboards.

Human billboards are a combination of street team marketing and outdoor advertising.

Engage the public with conversations, swag, and samples. 

They're a super smart way to stand out near retailers, local events, and conventions.

Human billboards raises your brand campaign above the crowd on busy city streets.  

Perfect fit for green and eco-conscious brands.

Ready to walk the walk? Let's get started!

 

Human Billboard Marketing Services

 

1.) Create an action plan to engage your ideal audience 

2.) Fabricate and install human billboard signs

3.) Staff, train, deploy, and manage your human billboard team

4.) Create content for your social media channels

5.) Analyze each activation to improve your next outing  

 

Human Billboard College Campus Street Team

Human Billboard Marketing Tips 

 

1.) Activate around transit stations, shopping districts, campuses, and sports events to create tens of thousands of impressions 

2.) Deploy in groups of three to create a fun visual presence that boosts engagement

3.) Leverage custom shape above-the-head signs

4.) Include an irresistible call-to-action  

 

Availability

 

Human billboard teams are available in the top 50 US cities, including:

 

New York City, NY

Chicago, IL

Los Angeles, CA

San Antonio, TX

Boston, MA

Philadelphia, PA

Washington, DC

San Diego, CA

Dallas, TX

Seattle, WA

Denver, CO

Portland, OR

Nashville, TN

Baltimore, MD

Austin, TX

Columbus, OH

Indianapolis, Indiana 

Atlanta, GA

Miami, FL

New Orleans, LA

 

Human Billboard Advertising Team - RSA Convention San Francisco

 

Takeaways


Cutting through the city's sensory overload can be tough. Our human billboard teams break through the noise, capture attention and ignite engagement.

They are human-powered, a natural fit for green and eco-conscious brands. 

Human billboards make street marketing your brand playful and memorable.

Deploy a human billboard team alongside your next marketing initiative and see first-hand the value they provide. 

 

Up your street game!

 

Contact

 

Interested in an estimate, just head over to our Connect page and share your ideas and goals.

HUMAN BILLBOARD styles:

Above-the-head human billboard teams consist of double-sided signage placed above the head of brand ambassadors via a pole and custom backpack.

Signage can take the form of thought bubbles, speech bubbles, or custom die-cut shapes.

Above-the-head walking billboards can distribute flyers or trial-size product samples.

Above-the-head walking billboards are typically deployed with lightweight jackets to cover the custom backpacks.

Rectangle light-up human billboards consist of large signs that strap on to the back of brand ambassadors.

A large rectangle billboard bulletin-type size sign faces consumers behind the brand ambassadors and a small square signs is on the reverse side.

These are often called digital walking/human billboards as they light-up at night via internal LED lights.

Similar to the above they can create an advertising presence as well consumer engagement (e.g. product sampling, product demos, surveys, etc.)

Rectangle walking billboards are most effective when deployed in convoy mode on the busy streets of cities such as Boston, San Francisco, Chicago and Washington DC.

Custom concept human billboards consist of variety of walk-around advertising signage concepts ranging from hand-held stand-ins to interactive digital signage.

Your imagination is the limit!

Human Billboard Examples

Arby's Restaurant Store Opening Marketing Human Billboard Street Team - NoMad, New York City

Coming Soon!

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AT&T Street Marketing Human Billboard Advertising Team - Uptown, New York City

Coming Soon!