HUMAN BILLBOARD and Why They Produce Results
Attract attention and spark engagement with human billboards
Reach people in specific neighborhoods
Combines the best of street teams with outdoor advertising
Engage people with swag and samples
Create a presence around transit stations, stadiums, and events
Track impact via brand impressions, engagements, and promo codes
Stand out from everyone else
What are human billboards?
Human billboard is a noticeable, eco-friendly, outdoor marketing tactic consisting of people walking around with billboard signs, ideally in creative ways, to make an impression on a target audience.
Human billboards are a combination of street team marketing and outdoor advertising.
They are sometimes known as walking billboards, ad walkers, and living billboards.
Human billboard teams can distribute trial-size product samples and marketing materials.
It is a practical marketing approach for site-specific promotions near retailers, local events, and around conferences.
Perfect fit for green and eco-conscious brands.
Human Billboard Marketing Services
1.) Create an action plan to engage your ideal audience
2.) Fabricate and install human billboard signs
3.) Staff, train, deploy, and manage your human billboard team
4.) Create content for your social media channels
5.) Analyze each activation to improve your next outing
Human Billboard Marketing Tips
1.) Activate around transit stations, shopping districts, and sports events to creates tens of thousands of impressions
2.) Deploy in pairs of two or more to create a fun, stand out streetscape presence that boosts engagement
3.) Leverage custom shape above-the-head signs
4.) Include irresistable call-to-action
Availability
Human billboard teams are available in the top 50 US cities, including:
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Nashville, TN
Baltimore, MD
Austin, TX
Columbus, OH
Indianapolis, Indiana
Atlanta, GA
Miami, FL
New Orleans, LA
Milwaukee, WI
Raleigh, NC
Buffalo / Rochester, NY
Takeaways
It's a challenge to engage people in big cities.
The first step is piquing interest, and human billboard teams have a quirkiness to do just that.
They are human-powered, a natural fit for green and eco-conscious brands.
Human billboards make street marketings fun and memorable.
Deploy a human billboard team alongside your next marketing initiative and see first-hand the value they provide.
Up your street game!
HUMAN BILLBOARD styles:
Above-the-head human billboard teams consist of double-sided signage placed above the head of brand ambassadors via a pole and custom backpack.
Signage can take the form of thought bubbles, speech bubbles, or custom die-cut shapes.
Above-the-head walking billboards can distribute flyers or trial-size product samples.
Above-the-head walking billboards are typically deployed with lightweight jackets to cover the custom backpacks.
Rectangle light-up human billboards consist of large signs that strap on to the back of brand ambassadors.
A large rectangle billboard bulletin-type size sign faces consumers behind the brand ambassadors and a small square signs is on the reverse side.
These are often called digital walking/human billboards as they light-up at night via internal LED lights.
Similar to the above they can create an advertising presence as well consumer engagement (e.g. product sampling, product demos, surveys, etc.)
Rectangle walking billboards are most effective when deployed in convoy mode on the busy streets of cities such as Boston, San Francisco, Chicago and Washington DC.
Custom concept human billboards consist of variety of walk-around advertising signage concepts ranging from hand-held stand-ins to interactive digital signage.
Your imagination is the limit!
