HUMAN BILLBOARD and Why They're Producing Results
Attract attention and spark engagement with human billboard teams
Reach people in specific neighborhoods
Combines street teams with outdoor advertising
Engage people with marketing materials and product demos
Target specific transit stations, events, and buildings
Analyze impact via brand impressions, engagements, and promo codes
What is human billboard marketing?
Human Billboard is a noticeable, eco-friendly, street-level form of outdoor marketing.
It is a combination of street team marketing and outdoor advertising.
They are sometimes known as walking billboard teams and ad walkers by individual companies.
Human Billboard teams can distribute trial-size product samples as well as demo products.
It is a practical marketing approach for site-specific promotions around retail promotions, local events, and around conferences.
When deployed around transit stations, shopping districts, and sports events Human Billboards create tens of thousands of brand impressions and thousands of consumer engagements.
Activate Human Billboards in teams, in pairs of two or more, to create a significant, noticeable street-level presence.
With a bit of creativity, Human Billboard teams create, fun, and noteworthy street marketing outcomes.
They are human-powered, a natural fit for green and eco-conscious brands.
Human Billboard street teams are available in New York City, Chicago, San Francisco, Philadelphia, Los Angeles, San Diego, Seattle, Pittsburgh, Miami, Washington DC, Boston, and dozens of other cities.
Up your street game!
HUMAN BILLBOARD styles and information:
This type of human billboard teams consist of double-sided signage placed above the head of brand ambassadors via a pole and custom backpack. Signage can take the form of thought bubbles, speech bubbles or custom die-cut shapes. Above-the-Head Walking Billboards in addition to creating a presence can distribute flyers or trial-size product samples. Above-the-Head Walking Billboards are typically deployed with lightweight jackets to cover the walking billboard backpacks.
These consist of large backpack billboard signs that strap on to the back of brand ambassadors. A large rectangle billboard bulletin-type size sign faces consumers behind the brand ambassadors and a small square signs is on the reverse side. These are often called digital walking/human billboards as they light-up at night via internal LED lights. Similar to the above they can create an advertising presence as well consumer engagement (e.g. product sampling, product demos, surveys, etc.) Rectangle Walking Billboards are most effective when deployed in convoy mode on the busy streets of cities such as Boston, San Francisco, Chicago and Washington DC.
Custom Concept Human Billboards can consist of variety of walk-around advertising billboards concepts ranging from hand-held stand-ins to interactive digital signage.