HUMAN BILLBOARD and Why They Produce Results
Attract attention and spark engagement with human billboard teams
Reach people in specific neighborhoods
Combines the best of street teams with outdoor advertising
Engage people with swag and samples
Target specific transit stations, events, and buildings
Analyze impact via brand impressions, engagements, and promo codes
What is human billboard marketing?
Human billboard teams are a noticeable, eco-friendly, street-level form of marketing.
It is the ideal marriage between street team marketing and outdoor advertising.
They are sometimes known as walking billboard teams and ad walkers by individual companies.
Human billboard teams can distribute trial-size product samples and marketing materials.
It is a practical marketing approach for site-specific promotions near retailers, local events, and around conferences.
Perfect fit for green and eco-conscious brands.
Human Billboard advertising tips and strategies
1.) Activate around transit stations, shopping districts, and sports events to creates tens of thousands of impressions
2.) Deploy in pairs of two or more to create a fun, stand out streetscape presence to boosts engagement
3.) Die-cut the above-the-head signs into logos or creatives shapes
4.) Include strong call-to-action and make it easy for people to engage
Human Billboard services
1.) Creating an action plan to pique interest and engage your ideal audience
2.) Fabricate and install human billboard signs
3.) Staff, train, deploy, and manage your human billboard initiative
4.) Create content for your social media channels
5.) Analyze each activation day to improve the next outing
Availability
Human billboards are available in the top 50 US cities, including:
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Nashville, TN
Baltimore, MD
Austin, TX
Columbus, OH
Indianapolis, Indiana
Atlanta, GA
Miami, FL
New Orleans, LA
Milwaukee, WI
Raleigh, NC
Buffalo / Rochester, NY
Conclusion
It's a challenge to engage people in big cities.
The first step is piquing interest, and human billboard teams have a quirkiness to do just that.
They are human-powered, a natural fit for green and eco-conscious brands.
Human billboards create fun and memorable street marketing initiatives.
Deploy a human billboard team alongside your next marketing initiative and see first-hand the value they provide.
Up your street game!
HUMAN BILLBOARD styles and information:
This type of human billboard teams consist of double-sided signage placed above the head of brand ambassadors via a pole and custom backpack. Signage can take the form of thought bubbles, speech bubbles or custom die-cut shapes. Above-the-Head Walking Billboards in addition to creating a presence can distribute flyers or trial-size product samples. Above-the-Head Walking Billboards are typically deployed with lightweight jackets to cover the walking billboard backpacks.
These consist of large backpack billboard signs that strap on to the back of brand ambassadors. A large rectangle billboard bulletin-type size sign faces consumers behind the brand ambassadors and a small square signs is on the reverse side. These are often called digital walking/human billboards as they light-up at night via internal LED lights. Similar to the above they can create an advertising presence as well consumer engagement (e.g. product sampling, product demos, surveys, etc.) Rectangle Walking Billboards are most effective when deployed in convoy mode on the busy streets of cities such as Boston, San Francisco, Chicago and Washington DC.
Custom Concept Human Billboards can consist of variety of walk-around advertising billboards concepts ranging from hand-held stand-ins to interactive digital signage.
