Out-of-home (OOH) advertising does more than just grab attention and show your ad — it conveys a unconscious message about your brand. Let’s break down what each OOH medium is quietly saying about your brand, and how you can leverage for greater impact.
Traditional Billboards = Trustworthy
Big, bold, and familiar. Traditional billboards communicate reliability. If your brand wants to project authority and stability, and dependability, static billboards are the move!
Digital Billboards = Modern & Dynamic
With their changing visuals and live updates, digital billboards signal that your brand is tech-savvy and in the moment. Perfect for brands that want to communicate contemporary and innovativeness.
Painted Billboards = Timelessness
Hand-painted billboards tell people you care about quality and craftsmanship. It’s one of the oldest OOH mediums, but perfect for those brands desiring to tap into history and tradition.
Wild Posting = Authentic & Edgy
Wild posting is gritty, city culture, and creative. It’s all about keeping it real and raw, making it the go-to for brands that want to connect with GenZers with a 'Brat' vibe.
Subway Ads = Local & Accessible
Subway ads make your brand part of people's everyday routines. It indirectly says your brand is approachable, accessible, and local.
Mobile Ads = Happening Now
Mobile ads, like digital billboards, create a sense that something’s happening right now, and to pay attention. Delivery truck-side ads that are a slightly different - they communicate people are currently receive deliveries of your brand, a super good perception.
Street Teams = Human Connection
Street teams are the personal touch of outdoor advertising. It is often received as your brand making an extra effort, and that you care.
Pop-Up Shops = Unique, Exclusive, and Exciting
Pop-up shops are all about exclusivity and excitement. They create a buzz around your brand, making it feel special and worth experiencing.
Transit Shelters = Reliable & Approachable
These static ads make your brand feel accessible, always there when needed. Note digital is creeping into transit shelters, offering giving more modern vibes.
Building Projection = Futuristic & Cool
Wrapped Vehicles = Active
When you're on the move, it emits agility and everyday vibes.
Building Wraps = Dominant & Unmissable
This message says your the real deal, committed, and here to stay.
Airport Ads = Global & Prestigious
Showing up in airports is a statement you are an elevated and international brand.
Takeaway
Each OOH advertising medium conveys indirect messages about your brand.
Make sure your choices are not only based on their reach and target audience, but also on how you want to be perceived.
