ALT TERRAIN loves working on public art projects, and this large-scale wheatpaste poster installation for The High Line was in a league of its own.
Zoe Leonard, a New York City feminist activist, created a poem art piece in 1992 titled "I want a president" focusing on the lack of diversity, in every form, of our elected officials.
In October 2016, a month before the presidential election, The High Line brought back the art piece again in a big way; an oversize version of the letter via a wheat-paste poster installation.
High Line Art sought an installation partner to print and install the art piece, and ALT TERRAIN was delighted to assist.
The wheatpaste poster art installation occurred underneath The Standard Hotel viewable to everyone on the High Line.
The public art installation garnered tens of thousands of social media posts, plus wide-ranging art publications and mainstream press coverage.
It is a perfect example of how an older art piece can be particularly poignant, cross over, and impact public discourse.
If you have an art or brand installation project in need of support, please do get in touch!