ALT TERRAIN loves working on public art projects, and this large-scale wheatpaste poster installation for The High Line was in a league of its own
Zoe Leonard, a New York City feminist activist, created a poem art piece in 1992 titled "I want a president" focusing on the lack of diversity, in every form, of our elected officials
In October 2016, a month before the presidential election, The High Line brought back the art piece again in a big way; an oversize version of the letter via a wheat-paste poster installation
High Line Art sought an installation partner to print and install the art piece, and ALT TERRAIN was delighted to assist
Selecting this art piece, at this particular time, was a from brand activism on behalf of the High Line.
The wheatpaste poster art installation occurred underneath The Standard Hotel viewable to everyone on the High Line
The public art installation garnered tens of thousands of social media posts, plus wide-ranging art publications and mainstream press coverage
It is a perfect example of how an older art piece can be particularly poignant, cross over, and impact public discourse
If you have an art or brand installation project in need of support, please do get in touch!