Wild posting in Hoboken and Jersey City for hard seltzer launch
Berczy, the preeminent UK hard seltzer brand, brilliantly took to the streets to introduce its brand to US consumers.
The wild posting initiative focused on their test market of Hoboken and Jersey City.
Posters medium perfectly matched their 'The British are Coming' design and theme.
Placements included construction sites, boarded-up storefronts, and other creative streetscape locations.
Street posters were complemented by traditional billboards and other out-of-home advertising.
Are wild postings an effective way to introduce a brand?
1.) Yes, as posters connect with people in neighborhoods where they live, shop, work, and socialize
2.) Most certainly, as posters are an always-on medium in a crowded city environment
3.) Especially if a poster initiative is enhanced with traditional outdoor advertising
If you want explore how wheatpaste postings can support your brand launch, buzz us up!