Wild postings in San Francisco promote Uncanny Valley book release
MCD books tapped ALT TERRAIN to promote their tech industry tell-all book Uncanny Valley.
The wild posting strategy included multiple poster designs; book cover as well as excerpts.
Posters are placed in San Francisco neighborhoods where tech industry people, and those affected by it, live, work, shop, and play (e.g., Mission, Soma, Market Street, Downtown, Russian Hill, Marina District, etc.)
Uncanny Valley became a New York Times bestseller, and one of the NYT's best books of 2020.
Wild postings connected with people outdoor in San Francisco with placements on street poles and construction sites.
These snipe cardstock-style additionally provide the ability to reach people indoor at cafes, gyms, bookstores, and other San Fran retail establishments.
Are wild postings an effective way to advertise a book?
1.) If your book centers around a specific city, wild postings throughout that city will attract casual book readers
2.) Wild postings provide book releases nontraditional, creative content for social
3.) Posters around cities can transform book releases into cultural 'happening' sparking curiosity, interest, and sales
4.) Citywide outdoor advertising is typically outside of book marketing budgets, although this not the case when with comes to street posters
If you want to become known in San Francisco, ALT TERRAIN has creative strategies to put the word on the street!