WILD POSTING and Why It's Effective?
Create around-the-city street-level brand visibility via posters
Promote brand releases, events, and happenings
Reach people in neighborhoods where they live, work, shop and hang
Engage people with poster designs integrating promo codes and contests
Maintain your brand's street cred
WILD POSTING and What Is It?
Wild Posting is primarily defined by most companies as the distribution of promotional advertising posters throughout cities.
It is sometimes known as wheatpaste posters, wheatpasting, sniping, and flyposting outdoor advertising by specific companies or industries.
Advertising posters are posted often placed outdoor on construction sites, storefronts, and street poles.
Smaller size posters can be posted inside inside cafes and shops on bulletin boards, plus on-campus and other noticeable indoor locations.
Street posters are a form of outdoor advertising utilized to promote events, product releases, movies, apps, concerts, and brand initiatives.
Smart companies leverage wild postings to maintain brand street cred and to drive consumer engagement.
Wild postings offer the most value to brands in cities with there is a high concentration of people walking around (e.g. Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Washington DC, etc.)
And, wild posting is an excellent form of reaching people in mid to small cities where around-the-city outdoor advertising opportunities aren't as prevalent (e.g., Pittsburgh, Minneapolis, Hudson Valley, Nashville, Raleigh, etc.)
ALT TERRAIN is the premier resource for planning and implementing custom poster advertising initiatives to achieve business objectives.
We offer outdoor wild postings in Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Washington DC, San Diego, Baltimore, Atlanta, Miami, Dallas, Austin, Houston, Hoboken / Jersey City, and dozens of other cities with the exception of New York City.
You select the neighborhoods, and our street teams place them in the best available spots.
Our wild posting advertising programs include planning, printing, placement, management, and extensive reporting.
Contact ALT TERRAIN for wild posting outdoor advertising ideas, strategies, pricing, and examples.
Tap into your wild side!
WILD POSTINGS styles, definitions, and information:
Cardstock Wild Postings are 11” x 17” and 13″ x 19″ thick paper posters placed in visible outdoor and indoor locations in target neighborhoods. Poster placement locations typically consist of construction sites, street poles, inside cafes, on campus and in retail shop windows. Cardstock Wild Postings posters are placed via staples, tape, push-pins and/or magnets depending upon the location. With Cardstock Wild Postings there are no predesignated or “owned” locations, however, are placed in pre-selected target neighborhoods. Cardstock Wild Postings are particularly effective for promoting local events, highlighting product releases and/or brand promotions. ALT TERRAIN offers Cardstock Wild Postings in San Francisco, Boston, Philadelphia, Washington DC, Atlanta, Seattle, San Francisco, Dallas, Washington DC and many other cities although not available in New York City.
Pull-Tab Wild Postings are 8.5” x 11” posters with consumer take-one, pull-tabs at the bottom that drives consumer engagement. Poster placement locations typically consist of, but not limited to; construction sites, street poles, inside cafes, on college campuses, retail shop windows, and public bulletin boards. There are no preset or “owned” locations with Pull-Tab Wild Postings advertising medium although are placed in target neighborhoods selected by you. Pull-Tab Wild Postings are particularly useful for tease-and-reveal, cause marketing, call-to-action, plus quirky and light-hearted advertising initiatives. Pull-Tab Wild Posting advertising initiatives are available in Los Angeles, Houston, Minneapolis, Philadelphia, Boston, Atlanta, Seattle, San Francisco, New York City, Washington DC, Austin and many other cities.
Cling Wild Postings (also know as Guerilla Clings or Static-Clings) are 11″ x 15″ posters printed on static electricity charged material allowing them to stick to a variety of surfaces without wheat-paste, staples or tape. The advantage of Cling Wild Postings is they allow for more creative and targeted placement, plus are often die-cut to specific shapes to increase effectiveness. Available in the top 20 US cities although not in New York City.
Wheatpaste Wild Postings are 24″ x 36″ or larger thin paper posters adhered via wheat-paste or other means primarily to construction sites and abandon properties without permission. They often allow for 4 to 6 posters to be placed together. Note ALT TERRAIN does not offer wheatpaste wild postings in most cities including New York City.
Dedicated Wheatpaste Poster Installations are site-specific and highlight a single brand advertising campaign with 16 to 32 posters per location. Dedicated wheatpaste wild posting wall installations often consisting of multiple poster designs. This form of wild posting advertising is placed with permission of the property owner and often require city permits. ALT TERRAIN does not have preset walls for dedicated, wheatpaste postings, however, we solicit and secure wall space in target neighborhoods on an as needed basis.
Tear Pad Wild Postings– Tear Pad Wild Postings encourage consumers to remove a single advertising poster from a pad of ten for personal reuse. They are perfect for outdoor advertising initiatives that desire an experiential poster element. They work best with celebrity, sports, entertainment and/or other content people would like to post in their office, dorm and/or home. Each Tear Pad Wild Postings consists of ten weatherproof thin plastic posters. Tear Pad Wild Postings are placed outdoors in locations such as construction sites, fences and bulletin boards. We offer these posters in Chicago, Boston, Los Angeles, Washington DC, Miami, Atlanta, Seattle, and many other cities although not available in New York City.