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WILD POSTING and Why It's Effective?

Create on-the-street visibility via wild poster advertising

Promote brand releases, events, and happenings

Reach people in neighborhoods where they live, work, shop and hang

Engage with promo codes, call-to-actions, and contests

Maintain your brand's street cred

 

WILD POSTING and What Is It?

Wild Posting is primarily defined by most companies as the distribution of promotional advertising posters / flyers throughout cities.

It is sometimes known as wheatpaste posters, wheatpasting, sniping, and flyposting outdoor advertising by specific companies or industries.

Outdoor advertising posters are posted often placed outdoor on construction sites, storefronts, and street poles.

Smaller size posters can be posted inside cafes, in shops windows, and on bulletin boards, plus on-campus.

Street posters are a form of outdoor advertising utilized to promote events, product releases, movies, apps, concerts, and brand initiatives.

Smart companies leverage wild postings to drive consumer engagement via strong call-to-actions, contests, and promo codes.

Wild postings offer companies the most value in cities with a high concentration of people walking around (e.g. Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Washington DC, etc.)

And, street-level posters are an excellent way to reach people in mid to small cities where around-the-city outdoor advertising opportunities aren't as prevalent (e.g., Pittsburgh, Minneapolis, Hudson Valley, Nashville, Raleigh, etc.)

ALT TERRAIN is the premier resource for planning and implementing custom poster / flyer advertising initiatives to achieve business objectives.

We implement outdoor, street-level, advertising posters in Wicker Park Chicago, Back Bay Boston, Downtown Portland, Center City Philadelphia, Capitol Hill Seattle, Mission in San Francisco, Washington DC, San Diego, Baltimore, Little Five Point Atlanta, Design District Miami, Hoboken / Jersey City, and dozens of other cities.

You select the neighborhoods, and our street teams distribute them in the best available spots. 

Wild posting advertising programs include planning, printing, placement, management, and extensive reporting.

Contact ALT TERRAIN for wild posting outdoor advertising ideas, strategies, pricing, and examples.

Tap into your wild side!

 

WILD POSTINGS styles, definitions, and information:

Cardstock Wild Posting

Cardstock Wild Postings are 11” x 17” and 13″ x 19″ thick paper posters placed in visible outdoor and indoor locations in target neighborhoods. Poster placement locations typically consist of construction sites, street poles, inside cafes, on campus and in retail shop windows. Cardstock Wild Postings posters are placed via staples, tape, push-pins and/or magnets depending upon the location. With Cardstock Wild Postings there are no predesignated or “owned” locations, however, are placed in pre-selected target neighborhoods. Cardstock Wild Postings are particularly effective for promoting local events, highlighting product releases and/or brand promotions. ALT TERRAIN offers Cardstock Wild Postings in San Francisco, Boston, Philadelphia, Washington DC, Atlanta, Seattle, San Francisco, Dallas, Washington DC and many other cities although not available in New York City.

Pull-Tab Wild Posting

Pull-Tab Wild Postings are 8.5” x 11” posters with consumer take-one, pull-tabs at the bottom that drives consumer engagement. Poster placement locations typically consist of, but not limited to; construction sites, street poles, inside cafes, on college campuses, retail shop windows, and public bulletin boards. There are no preset or “owned” locations with Pull-Tab Wild Postings advertising medium although are placed in target neighborhoods selected by you. Pull-Tab Wild Postings are particularly useful for tease-and-reveal, cause marketing, call-to-action, plus quirky and light-hearted advertising initiatives. Pull-Tab Wild Posting advertising initiatives are available in Los Angeles, Houston, Minneapolis, Philadelphia, Boston, Atlanta, Seattle, San Francisco, New York City, Washington DC, Austin and many other cities.

Cling Wild Posting

Cling Wild Postings (also know as Guerilla Clings or Static-Clings) are 11″ x 15″ posters printed on static electricity charged material allowing them to stick to a variety of surfaces without wheat-paste, staples or tape. The advantage of Cling Wild Postings is they allow for more creative and targeted placement, plus are often die-cut to specific shapes to increase effectiveness. Available in the top 20 US cities although not in New York City.

Wheatpaste Wild Posting

Wheatpaste Wild Postings are 24″ x 36″ or larger thin paper posters adhered via wheat-paste or other means primarily to construction sites and abandon properties without permission. They often allow for 4 to 6 posters to be placed together. Note ALT TERRAIN does not offer wheatpaste wild postings in most cities including New York City.

Dedicated / Permitted Wheatpaste Posters

Dedicated Wheatpaste Poster Installations are site-specific and highlight a single brand advertising campaign with 16 to 32 posters per location. Dedicated wheatpaste wild posting wall installations often consisting of multiple poster designs. This form of wild posting advertising is placed with permission of the property owner and often require city permits. ALT TERRAIN does not have preset walls for dedicated, wheatpaste postings, however, we solicit and secure wall space in target neighborhoods on an as needed basis.

Tear Pad Wild Posting

Tear Pad Wild Postings– Tear Pad Wild Postings encourage consumers to remove a single advertising poster from a pad of ten for personal reuse. They are perfect for outdoor advertising initiatives that desire an experiential poster element. They work best with celebrity, sports, entertainment and/or other content people would like to post in their office, dorm and/or home.  Each Tear Pad Wild Postings consists of ten weatherproof thin plastic posters. Tear Pad Wild Postings are placed outdoors in locations such as construction sites, fences and bulletin boards. We offer these posters in Chicago, Boston, Los Angeles, Washington DC, Miami, Atlanta, Seattle, and many other cities although not available in New York City.

Street Team Marketing Examples

Wheat-Paste Poster Art Installation - The High Line New York City

Coming Soon!

Bud Light Wheatpaste Wild Posting Dedicated Advertising Installation - Nashville, TN

Bud Light

Converse Footwear Wheatpaste Poster Installation - Lower East Side, New York City

Converse