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WILD POSTING and Why It's Effective?

Create on-the-street brand visibility via wild poster advertising

Promote brand releases, events, and happenings

Posters reach people in neighborhoods where they live, work, shop and hang

Engage with promo codes, call-to-actions, and contests

Maintain your brand's street cred

 

WILD POSTING and What Is It?

The definition of Wild Posting, by most companies, is the distribution of promotional advertising posters throughout cities.

It is sometimes known as wheat-paste posters, wheatpasting, sniping, flyering, and flyposting outdoor advertising by individual companies or agencies.

Large wild postings are placed outdoors on construction sites, storefronts, street poles, and other visible locations. 

Smaller size posters are primarly placed inside cafes, in shops windows, and on bulletin boards, plus on-campus.

Street poster outdoor advertising is leveraged by companies primarily to promote events, product releases, movies, apps, concerts, and brand initiatives.

Wild postings are additionally leveraged by brands to share their stories and for branding purposes.

Smart companies leverage wild postings to drive consumer engagement via strong call-to-action, contests, and promo codes.

Wild postings offer the most value in cities with a high concentration of people walking around (e.g., Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Washington DC, etc.)

And, street-level posters are an excellent way to reach people in mid to small cities where around-the-city outdoor advertising opportunities aren't as prevalent (e.g., Pittsburgh, Minneapolis, Hudson Valley, Nashville, Raleigh, etc.)

 

Wild Posting advertising tips and strategies:

1.) Street posters come in a variety of styles and sizes, research which type is best for a particular city and your brand goals

2.) Cardstock style posters are best for promoting events as they are more versatile in terms of placement, providing more reach

3.) Wheat-paste wild posting is commonly utilized for awareness, branding and story sharing

4.) Wheat-paste posters have a wrinkly, textured surface in comparison to smooth cardstock style posters

5.) Design advertising posters big and bold, with minimal text, so people can read it while walking or driving by

6.) Each city, and often each neighborhood, have distinct poster cultures defining where it is acceptable to post

7.) Posters are impactful when grouped together, although design each one to stand on its own

8.) If your campaign goal is consumer engagement, choose an interactive poster format with an irresistible call-to-action

 

ALT TERRAIN is the premier resource for planning and implementing custom poster / flyer advertising initiatives to achieve business objectives.

We implement outdoor, street-level, advertising posters in Wicker Park Chicago, Back Bay Boston, Downtown Portland, Center City Philadelphia, Capitol Hill Seattle, Mission in San Francisco, Washington DC, San Diego, Baltimore, Little Five Point Atlanta, Design District Miami, Hoboken / Jersey City, Hudson Valley, New York State and dozens of other areas.

Our process allows you to select the neighborhoods, and our street teams place posters in the best available spots. 

Wild posting outdoor advertising programs include planning, printing, placement, management, and extensive reporting.

Contact ALT TERRAIN for wild posting advertising ideas, strategies, prices, and examples.

Tap into your wild side!

 

WILD POSTINGS styles, definitions, and information:

Cardstock Wild Posting

Cardstock Wild Postings are 11” x 17” and 13″ x 19″ thick paper posters placed in visible outdoor and indoor locations in target neighborhoods. Poster placement locations typically consist of construction sites, street poles, inside cafes, on campus and in retail shop windows. Cardstock Wild Postings posters are placed via staples, tape, push-pins and/or magnets depending upon the location. With Cardstock Wild Postings there are no predesignated or “owned” locations, however, are placed in pre-selected target neighborhoods. Cardstock Wild Postings are particularly effective for promoting local events, highlighting product releases and/or brand promotions. ALT TERRAIN offers Cardstock Wild Postings in San Francisco, Boston, Philadelphia, Washington DC, Atlanta, Seattle, San Francisco, Dallas, Washington DC and many other cities with the exception of New York City.

Pull-Tab Wild Posting

Pull-Tab Wild Postings are 8.5” x 11” posters with consumer take-one, pull-tabs at the bottom that drives consumer engagement. Poster placement locations typically consist of, but not limited to; construction sites, street poles, inside cafes, on college campuses, retail shop windows, and public bulletin boards. There are no preset or “owned” locations with Pull-Tab Wild Postings advertising medium although are placed in target neighborhoods selected by you. Pull-Tab Wild Postings are particularly useful for tease-and-reveal, cause marketing, call-to-action, plus quirky and light-hearted advertising initiatives. Pull-Tab Wild Posting advertising initiatives are available in Los Angeles, Houston, Minneapolis, Philadelphia, Boston, Atlanta, Seattle, San Francisco, New York City, Washington DC, Austin and many other cities.

Cling Wild Posting

Cling Wild Postings (also know as Guerilla Clings or Static-Clings) are 11″ x 15″ posters printed on static electricity charged material allowing them to stick to a variety of surfaces without wheat-paste, staples or tape. The advantage of Cling Wild Postings is they allow for more creative and targeted placement, plus are often die-cut to specific shapes to increase effectiveness. Available in the top 20 US cities although not in New York City.

Wheatpaste Wild Posting

Wheatpaste Wild Postings are 24″ x 36″ or larger thin paper posters adhered via wheat-paste or other means primarily to construction sites and abandon properties without permission. They often allow for 4 to 6 posters to be placed together. Note ALT TERRAIN does not offer wheatpaste wild postings in many cities including New York City.

Dedicated / Permitted Wheatpaste Posters

Dedicated Wheatpaste Poster Installations are site-specific and highlight a single brand advertising campaign with 16 to 32 posters per location. Dedicated wheatpaste wild posting wall installations often consisting of multiple poster designs. This form of wild posting advertising is placed with permission of the property owner and often require city permits. ALT TERRAIN does not have preset walls for dedicated, wheatpaste postings, however, we solicit and secure wall space in target neighborhoods on an as needed basis.

Tear Pad Wild Posting

Tear Pad Wild Postings encourage consumers to remove a single advertising poster from a pad of ten for personal reuse. They are perfect for outdoor advertising initiatives that desire an experiential poster element. They work best with celebrity, sports, entertainment and/or other content people would like to post in their office, dorm and/or home.  Each Tear Pad Wild Postings consists of ten weatherproof thin plastic posters. Tear Pad Wild Postings are placed outdoors in locations such as construction sites, fences and bulletin boards. We offer these posters in Chicago, Boston, Los Angeles, Washington DC, Miami, Atlanta, Seattle, and many other cities although not available in New York City.

Wild Posting Marketing Examples

Nonprofit Anti-Bullying Wild Posting Company Example - LoDo, Downtown,

Bulling Awareness Month

Bud Light Wheatpaste Wild Posting Dedicated Advertising Installation - Nashville, TN

Bud Light

Converse Footwear Wheatpaste Poster Installation - Lower East Side, New York City

Converse