Here is our 2021 winter street team recommendations
1.) Ask yourself if it is necessary to activate during a pandemic
2.) Have a clear and concise brand message
3.) Outfit your brand ambassadors with masks, face shields/goggles, winter hats, and jackets
4.) Include signage to communicate without interaction
5.) Deploy with hand-sanitizer for your team and public
6.) Scout locations beforehand
7.) Ensure any giveaways are relevant and necessary
8.) Hire an onsite manager to ensure everything is on point
9.) Dedicate resources for prep, transport, safety protocols, and logistics
10.) Document everything
11.) Include safety and wellness action plans
12.) Debrief team, compile and analyze
