Zoos And Brand Activations

Zoos are excellent marketing channels. Especially for CPG brands that want to reach parents with young kids.

Zoos welcome brand activations. It’s not like festivals, where you have to compete for attention.The spotlight will be on your brand. Marketing in a zoo is rarely considered by brands. However, they attract both city and suburban families. Zoo visitors are in exploratory mode, perfect for new product introductions. Additionally, if your brand is a snack or treat, engaging people at the end of their visit will be super appreciated (if you have kids, you know you never have enough snacks or things to keep them occupied).

If you’re wondering about reach, zoos are in every major city with guaranteed attendance of 10,000 to 30,000 every weekend.

And, for all the social media managers, imagine all the content you’ll receive – including all the animal pictures!

Additionally, many of them are nonprofits, so your venue inclusion fee can be deducted from your taxes. Consider how many other opportunities your brand has to engage parents with their children if you’re still doubting zoos. If you’d like to explore how zoo activations can benefit your brand, reach out with your goals and ideas. To explore more, be sure to view our dedicated Popup Activation page.