commercetools steals the show with guerrilla marketing strategies
What do you do when someone hosts the world's largest B2B software conference, and you're not invited?
You take it to the streets guerilla marketing style, that's what!
On the first day of the conference, commercetools activated a street team to distribute tote bags to thousands of Dreamforce attendees.
These branded totes performed as mini advertising billboards outside and inside for the entirety of the three day convention.
To ensure the street teams stood out among the 20,000+ attendees, they were equipped with signs rising above their heads.
On the second day of Dreamforce, the brand creatively deployed a cute slushy pop-up cart.
As soon as it appeared, Dreamforce event attendees lined up
The cue, by design, created an opportunity for brand ambassadors to engage people about commercetools.
Why were these B2B guerrilla marketing activations a smart move?
1.) Conventions are where you can make an impression on thousands of ideal prospects
2.) Showing up with more than one creative marketing tactic made all the difference
3.) Lighthearted visuals gave the B2B brand a fun, approachable, and human-centric presence
4.) Guerilla activations created a steady stream of content for Twitter and Instagram
To explore how guerrilla marketing can lift your B2B brand, just holla!