commercetools Crashes Dreamforce with Genius Guerrilla Tactics
What do you do when someone hosts the world's largest B2B software conference, and you're not invited?
Some think surrender, but not commercetools. They turned "uninvited" into a rallying cry, unleashing a series of guerrilla marketing moves that left Dreamforce buzzing.
On the first day of the conference, commercetools transformed a street teaminto roaming billboards that saturated the 20,000+ attendee crowd. They distributed tote bags to thousands of Dreamforce attendees which performed as mini advertising billboards for the entirety of the three day convention.
Day two? They upped the game. A slushy pop-up cart materialized, drawing lines and melting hearts. As attendees cooled down, brand ambassadors ignited conversations, proving that sometimes, the sweetest treats come from unexpected places.
Why were these B2B guerrilla marketing activations a smart move?
1.) Conventions are where you can make an impression on thousands of ideal prospects
2.) Showing up with more than one creative marketing tactic made all the difference
3.) Lighthearted visuals gave the B2B brand a fun, approachable, and human-centric presence
4.) Guerilla activations created a steady stream of content for Twitter and Instagram
To explore how guerrilla marketing can lift your B2B brand, just holla!