Commercetools
B2B Guerrilla Marketing
commercetools Crashes Dreamforce with Genius Guerrilla Tactics
What do you do when someone hosts the world’s largest B2B software conference, and you’re not invited?
Some think surrender, but not commercetools. They turned “uninvited” into a rallying cry, unleashing a series of guerrilla marketing moves that left Dreamforce buzzing.
On the first day of the conference, commercetools transformed a street team into roaming billboards that saturated the 20,000+ attendee crowd.
They distributed tote bags to thousands of Dreamforce attendees which performed as mini advertising billboards for the entirety of the three day convention.
39,000+ impressions, 7,000+ engagements, social media content
Day two?
They upped the game.
A slushy pop-up cart materialized, drawing lines and melting hearts.
As attendees cooled down, brand ambassadors ignited conversations, proving that sometimes, the sweetest treats come from unexpected places.
Why were these B2B guerrilla marketing activations a smart move?
Audience
Conventions are where you can make an impression on thousands of ideal prospects.
Playful
Lighthearted visuals and activities gave the brand a fun, approachable, and human-centric presence.
Content
Guerilla activations created a steady stream of content for X, Reddit, and Instagram.
If your B2B brand wants to create a break through presence at Dreamforce, just holla!
