3D MOBILE BILLBOARD and Why They're Worthwhile
Create a super creative, big presence in target neighborhoods
Achieve tens of thousands of brand impressions daily in NYC, LA, and Chicago
Mobile billboards with 3D elements are remembered
Reach places where traditional outdoor advertising cannot
Track performance via impressions, engagements, and beacon analytics
Quickly become known citywide
What is 3D mobile billboard advertising?
A traditional mobile billboard is a truck adorned with signs driven around cities to bring a brand advertising campaign to the public.
More recently, mobile billboards have evolved into creative, unique, and customizable with three dimensional elements creating new opportunities for brands.
You can add 3D elements to a variety of vehicles -LED digital billboard, truckside advertising, wrapped SUV, 3D installation mobile billboard, and mobile showroom.
Brands deploy 3D mobile billboards for various reasons, although delivering a timely message in a big way to reach a large audience is the paramount reason.
3D Mobile Billboard Advantages
1.) It's the biggest eye-level outdoor advertising format
2.) Reach people in specific neighborhoods
3.) Get near large events like baseball games, festivals, and concerts
4.) More cost-effective than traditional advertising billboards
5.) Deliver tens of thousands of brand impressions each day in big cities like New York, Chicago, and Los Angeles
6.) Gather data from people within 350' of your mobile billboard
3D Mobile Billboard Options
Traditional Mobile Billboard is a sizable double-sided printed sign, typically 22' wide x 10' high, mounted on the rear of a truck.
Digital Mobile Billboard consists of LED video screens displayed on a truck or top of an SUV.
Wrapped Vehicle is an SUV with vinyl graphics installed on all sides, often with a rooftop sign or installation.
Glass Wall Display Vehicle is a box truck outfitted with see-through walls to showcase unique 3D brand installations.
Truckside Advertising is defined as signs displayed on the sides of semi-trailer and box trucks making deliveries throughout cities.
Availability
3D mobile billboard advertising campaigns are available in the top 50 US cities
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Nashville, TN
Baltimore, MD
Austin, TX
Columbus, OH
Atlanta, GA
Miami, FL
New Orleans, LA
Buffalo / Rochester, NY
Takeaways
3D mobile billboards are a proven way to create awareness, establish trust, and spark engagement for your brand.
They are more versatile, targeted, and cost-effective than traditional out-of-home advertising billboards.
If your goal is to go big in cities, then mobile billboards are an essential to your media mix.
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Complement your mobile billboard advertising initiative with other street-level media like Wild Posting.
3D MOBILE BILLBOARD addtional styles, info, and strategies:
This mobile billboards approach includes a vehicle with custom vinyl wrap enhanced rooftop elements.
Elements range from standard two-sided signs to oversize 3D versions of products installed on the roof.
The main benefit of Wrapped Vehicles w/ Rooftop Objects is that they can easily maneuver and park throughout cities (unlike large billboard trucks)
Plus, unique rooftop build-outs tend to generate social media posts by the public.
Mobile Billboard Build-Outs are custom-crafted brand installations on traditional or trailer style mobile billboards.
Mobile Billboard Build-outs range from three-dimensional dioramas, oversize product displays to creative ideas you dream up.
These types of mobile billboards stand out from the rest in crowded cities such as Las Vegas, Chicago, and New York City.
Mobile Mural is a painted or artist-created mobile billboard installation.
The benefit of mobile murals is they are deemed more authentic and attractive form of outdoor advertising compared to printed mobile billboard signage.
Various styles of mobile murals range from a hand-painted traditional billboard to an art install on the side of a box truck to a van wheat-pasted with advertising posters.
