MOBILE BILLBOARD and Why They're Worthwhile
Activate creative mobile billboards around specific neighborhoods and near events
Create tens of thousands of brand impressions daily
Stand out with mobile billboard 3D installations and interactivity
Get more outdoor advertising reach than traditional billboards
Measure performance via brand impressions and actionable offers
What is mobile billboard advertising?
A mobile billboard is traditionally defined as a truck toting an advertising sign.
More recently, mobile billboards have evolved into a creative outdoor advertising platform.
There are many types; installation display trucks, LED mobile billboards, wrapped SUVs, etc.
Brands deploy mobile billboards for various reasons, although delivering a timely message in a big way to reach a desired audience is paramount.
Advantages of mobile billboard advertising
1.) It's the biggest street-level outdoor advertising format
2.) Reach people in specific neighborhoods
3.) Activate around events like baseball games, festivals, etc.
4.) Less expensive than traditional advertising billboards
5.) Deliver tens of thousands of brand impressions each day in big cities
Mobile billboard types and definitions
1.) Traditional Mobile Billboard is a sizable double-sided printed sign, typically 22' wide x 10' high, mounted on the rear of a truck
2.) Trailer Mobile Billboard is a two-sided sign display installed on a trailer and towed by an SUV
3.) Digital Mobile Billboard consists of LED video screens displayed on a truck or top of an SUV
4.) Wrapped Vehicle Billboard is an SUV with vinyl graphics installed on all sides, often with a rooftop sign or object
5.) Glass Wall Display Billboard is a box truck outfitted with see-through glass walls to showcase unique 3D brand installations
6.) Truckside Advertising is defined as signs displayed on the sides of trucks making deliveries throughout cities
Availability
Mobile billboard advertising campaigns are available in the top 50 US cities
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Nashville, TN
Baltimore, MD
Austin, TX
Columbus, OH
Indianapolis, Indiana
Atlanta, GA
Miami, FL
New Orleans, LA
Milwaukee, WI
Raleigh, NC
Buffalo / Rochester, NY
Conclusion
Mobile billboards are a proven performer in the marketing mix.
They are more versatile, customizable than traditional advertising billboards.
If your goal is to go big in cities, then mobile billboards are the solution.
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MOBILE BILLBOARD addtional styles, info, and strategies:
This mobile billboards approach includes a vehicle with custom vinyl wrap enhanced rooftop elements.
Elements range from standard two-sided signs to oversize 3D versions of products installed on the roof.
The main benefit of Wrapped Vehicles w/ Rooftop Objects is that they can easily maneuver and park throughout cities (unlike large billboard trucks)
Plus, unique rooftop build-outs tend to generate social media posts by the public.
Mobile Billboard Build-Outs are custom-crafted brand installations on traditional or trailer style mobile billboards.
Mobile Billboard Build-outs range from three-dimensional dioramas, oversize product displays to creative ideas you dream up.
These types of mobile billboards stand out from the rest in crowded cities such as Las Vegas, Chicago, and New York City.
Mobile Mural is a painted or artist-created mobile billboard installation.
The benefit of mobile murals is they are deemed more authentic and attractive form of outdoor advertising compared to printed mobile billboard signage.
Various styles of mobile murals range from a hand-painted traditional billboard to an art install on the side of a box truck to a van wheat-pasted with advertising posters.
