MOBILE BILLBOARD and Why It's A Valuable Tactic
Activate mobile billboards around specific neighborhoods and near events
Create tens of thousands of brand impressions daily in big cities
Integrate mobile billboard 3D elements, installs, and interactivity
Provides more outdoor advertising reach than standard billboards
Measure performance via brand impressions and actionable offers
What is mobile billboard advertising?
Mobile billboard is defined as the transformation of vehicles into a one-of-a-kind outdoor brand advertising vehicles.
Mobile billboard types and definitions:
1.) Traditional Mobile Billboard is a sizable double-sided printed sign, typically 22' wide x 10' high, mounted on the rear of a truck
2.) Trailer Mobile Billboard is a two-sided sign display installed on a trailer and towed by an SUV
3.) Digital Mobile Billboard consists of LED video screens displayed on a truck or top of an SUV
4.) Wrapped Vehicle Billboard is an SUV with vinyl graphics installed on all sides
5.) Glass Wall Display Billboard is a box truck outfitted with see-through glass walls to showcase unique 3D brand installations
6.) Truckside Advertising is defined as printed or hand-painted panels displayed on the sides of semi-trailers and trucks making deliveries throughout cities
Each of the above mobile billboard styles can be enhanced with 3D props, interactive elements, or custom brand build-outs.
The main benefit of advertising via mobile billboards are the tens of thousands of consumer impressions generated daily in big cities such as New York City, Los Angeles, Chicago, Boston, Philadelphia, Washington DC, San Diego, San Francisco, Seattle, and Miami.
A secondary benefit is mobile billboards act as site-specific outdoor advertising, targeting select neighborhoods, retail locations, sports stadiums, and events.
Select cities, most notably New York City and parts of Los Angeles, have standard and trailer mobile billboard bans.
The future of mobile billboards is the use of electric vehicles to reduce carbon footprint.
Jump on board with mobile billboards!
MOBILE BILLBOARD addtional styles, info, and strategies:
This mobile billboards approach includes a vehicle with custom vinyl wrap enhanced rooftop elements.
Elements range from standard two-sided signs to oversize 3D versions of products installed on the roof.
The main benefit of Wrapped Vehicles w/ Rooftop Objects is that they can easily maneuver and park throughout cities (unlike large billboard trucks)
Plus, unique rooftop build-outs tend to generate social media posts by the public.
Mobile Billboard Build-Outs are custom-crafted brand installations on traditional or trailer style mobile billboards.
Mobile Billboard Build-outs range from three-dimensional dioramas, oversize product displays to creative ideas you dream up.
These types of mobile billboards stand out from the rest in crowded cities such as Las Vegas, Chicago, and New York City.
Mobile Mural is a painted or artist-created mobile billboard installation.
The benefit of mobile murals is they are deemed more authentic and attractive form of outdoor advertising compared to printed mobile billboard signage.
Various styles of mobile murals range from a hand-painted traditional billboard to an art install on the side of a box truck to a van wheat-pasted with advertising posters.