MOBILE BILLBOARD and Why They're Worthwhile
Activate a big brand presence in specific neighborhoods
Create tens of thousands of brand impressions daily
Enhance with creative mobile billboard 3D installations and interactivity
Achieve more outdoor advertising reach than traditional billboard advertising
Track performance via brand impressions and actionable offers
Become known citywide
What is mobile billboard advertising?
A mobile billboard is traditionally defined as a truck toting an advertising sign.
More recently, mobile billboards have evolved into a creative and highly customizable outdoor advertising medium.
There are many types; traditional, digital LED, wrapped SUV, 3D installation mobile billboard, etc.
Brands deploy mobile billboards for various reasons, although delivering a timely message in a big way to reach a desired audience is the paramount reason.
Mobile Billboard Advantages
1.) It's the biggest street-level outdoor advertising format
2.) Reach people in specific neighborhoods
3.) Activate around events like baseball games, festivals, and concerts
4.) More cost effective than traditional advertising billboards
5.) Deliver tens of thousands of brand impressions each day in big cities like New York, Chicago, and Los Angeles
Mobile Billboard Options
Traditional Mobile Billboard is a sizable double-sided printed sign, typically 22' wide x 10' high, mounted on the rear of a truck
Digital Mobile Billboard consists of LED video screens displayed on a truck or top of an SUV
Wrapped Vehicle is an SUV with vinyl graphics installed on all sides, often with a rooftop sign or installation
Glass Wall Display Vehicle is a box truck outfitted with see-through walls to showcase unique 3D brand installations
Truckside Advertising is defined as signs displayed on the sides of trucks making deliveries throughout cities
Availability
Mobile billboard advertising campaigns are available in the top 50 US cities
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Nashville, TN
Baltimore, MD
Austin, TX
Columbus, OH
Indianapolis, Indiana
Atlanta, GA
Miami, FL
New Orleans, LA
Milwaukee, WI
Raleigh, NC
Buffalo / Rochester, NY
Takeaways
Mobile billboards are a proven performer.
They are more versatile and cost-effective than traditional advertising billboards.
If your goal is to go big in cities, then mobile billboards are an essential to your media mix.
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MOBILE BILLBOARD addtional styles, info, and strategies:
This mobile billboards approach includes a vehicle with custom vinyl wrap enhanced rooftop elements.
Elements range from standard two-sided signs to oversize 3D versions of products installed on the roof.
The main benefit of Wrapped Vehicles w/ Rooftop Objects is that they can easily maneuver and park throughout cities (unlike large billboard trucks)
Plus, unique rooftop build-outs tend to generate social media posts by the public.
Mobile Billboard Build-Outs are custom-crafted brand installations on traditional or trailer style mobile billboards.
Mobile Billboard Build-outs range from three-dimensional dioramas, oversize product displays to creative ideas you dream up.
These types of mobile billboards stand out from the rest in crowded cities such as Las Vegas, Chicago, and New York City.
Mobile Mural is a painted or artist-created mobile billboard installation.
The benefit of mobile murals is they are deemed more authentic and attractive form of outdoor advertising compared to printed mobile billboard signage.
Various styles of mobile murals range from a hand-painted traditional billboard to an art install on the side of a box truck to a van wheat-pasted with advertising posters.
