Curacao Tourism
Caribbean Island Tourism Marketing Activation
Pop-up brand activation for Caribbean island vacation destination Curaçao
Curaçao motivation for activating in New York City to highlight was a new direct flight from JetBlue.
They chose a pop-up bike cart as the main experiential way to connect with New Yorkers on busy street corners.
Why? They certainly could have chosen a traditional pop-up shop, but they wanted to take their campaign to the people.
The colorful brand cart kiosk piqued people’s interest from afar.
Brand ambassadors sparked conversations with people about their vacation plans, and how Curaçao might be ideal choice.
People were given a tote bag packed with Curaçao-branded giveaways as postcards and frisbees.
The ‘Right Now in Curaçao’ conversations highlighted the Caribbean island’s history, attractions, accommodations, and a new JetBlue direct route.
3 event days, 65,000+ impressions, 11,000 engagements, endless social content
To engage their desired audience, Millennials, the on-the-street experiential marketing initiative focused on specific New York City neighborhoods and transit hubs ranging from Union Square to Chelsea to North Williamsburg.
Other enhancements included speakers playing Caribbean music to bring the ambiance of the island to the marketing activation.
While all of the above is a win, the hundreds of consumer engagements, pictures and videos, gave Curaçao something to share worldwide.
What resulted from this tourism marketing activation?
Awareness
Awareness, while not a sexy topic, it was primary for lesser-known Caribbean island.
Social Proof
An onsite iPad allowed people to view livestreams from Curaçao.
Engagement
Hundreds of people signed up for a chance-to-win contest to Curaçao.
If you are seeking to enhance a tourism marketing campaign with an experiential elements, just holler as we’d love to assist!
