State lottery app, Jackpocket, becomes the pregame star player
Jackpocket recruited ALT TERRAIN to introduce their New York and New Jersey lottery app to people at MetLife stadium during Jets games.
Their goals were to stand out from everyone else, drive app signups, and be aligned with the excitement of playing the lottery.
The solution included large prize wheel and ball grab machine games.
To participate football fans needed the have the lottery app to spin the wheel or grab a ball.
A game show-style MC attracted people from afar with invites to win Jets swag.
Brand ambassadors taught people on how to play Powerball and Mega Millions with the app.
The lottery activation attracted longer lines than any other event booths and produced hundreds of signups.
Brand leveraged game day content as a way to engage people on social.
What made it a successful stadium activation strategy?
1.) Pregame excitement aligned super well with the feeling of playing the lottery
2.) Game-centric experiential activities directly connected with lottery aesthetic
3.) Signup-to-participate strategy ensured tangible results
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