PET CARE MARKETING and Why It's Impactful
Real-world experiences transform people into customers and advocates
Tap into the emotional connection between people and their pets
Generate content of pets interacting with your brand
Engage people at dog parks, pet stores, and community events
Reach pet parents with creative outdoor advertising ideas
Measure marketing impact with impressions, engagements, and sales
What is pet care marketing?
Pet care marketing creatively promotes pet food brands, grooming services, veterinary care, and health insurance.
Pet care marketing is unique as you are courting two customers; pets and their owners.
It takes many forms - experiential, guerrilla, pop-up shops, hosting events, field marketing, product sampling, and outdoor advertising.
Real-world experiential marketing is how product and service companies establish relationships with pet parents.
Showing up at dog parks, pet expos, and community events gets people to know and trust your brand.
Ideal pet care marketing activations are a mix playful, educational, and communal experiences.
Each pet and owner is unique, so conversationally structuring your marketing is an intelligent strategy.
A conversational marketing approach gives brands insight into pet owner lives, concerns, and desires - often sparking new product, service, and advertising campaign ideas.
Every city hosts pet-centric events with opportunities for brand sponsorship and participation.
More than 60% of US households have pets, making general marketing tactics like street teams and outdoor advertising an effective way to engage pet parents, especially if you activate near parks and pet stores.
Spring, Summer, and Fall are the ideal seasons for your marketing activities as people spend more time outside and attending events with their pets.
Pet care marketing is goal centric - KPIs include brand awareness, engagements, content, social shares, sign-ups, and sales lift.
Pet care marketing can be a single event, a year-long campaign, a mobile tour, or an ongoing outreach initiative.
Pet care marketing services
1.) Activation marketing strategies to achieve your brand goals
2.) Design and fabrication of event activation assets
3.) Planning, staffing, and training your marketing team
4.) Event activation assets storage, transport, and installation
5.) Preproduction, activation, and post-production
6.) Evaluation of impressions, engagements, feedback, and KPIs
7.) Recommendations for future marketing activations
Pet parent experiential marketing tactics
Neighborhoods - Pet owners walk their dog(s) three or more times a day, creating opportunities for you to surprise, delight, and introduce your brand.
Dog Parks - Especially on weekends, dog parks are the place to interact with dozens of dog owners every hour. Be sure to show up in a way that makes everyone's day better (hint bring dog toys and treats).
Community events - Local festivals are an opportunity to engage hundreds of pets and their parents. The typical setup is a 10' x 10' sampling booth and brand activity area. Bonus tip, most cities have monthly pet parent meetups at brewpubs, outdoor malls, and parks.
Pop-ups - To get pet parents talking, a pop-up shop is undoubtedly the way to go. Although, you'll need a unique, spread-worthy concept that involves supercool experiences for pets and their parents.
Partnerships - Joining up with a local business or nonprofit to create a pet-centric marketing initiative makes it is much easier to build brand awareness, acceptance, and goodwill.
Expos - Every city has a few pet expos. Although these shows are often indoors, you'll most likely be activating alongside your competitors.
Pet Stores - Making arrangements to demo or sample your products at the point of purchase is a surefire way to drive sales velocity. Most activations happen in-store, although this comes with space restrictions and poor lighting, so the bonus tip is to ask if you can activate and engage people right outside the front doors.
Pet care marketing field marketing activations are available in every major US city, including New York City, Los Angeles, Chicago, Boston, Miami, Atlanta, San Francisco, Philadelphia, and Washington, DC.
1.) Share your ideas, inspirations, and brand goals
2.) Receive a complimentary pet care marketing proposal within three days
3.) Set a time to chat about how to improve strategies and concepts
4.) Coalesce around a marketing initiative that meets all brand goals
5.) Draw up a marketing agreement
6.) Start production to bring your ideas to life
Pet care experiential marketing is unique - you must cater to pets and their parents.
Tap into pet parent emotions, education, and community to create new customers.
There are multitude of places to engage pet parents - from dog parks to events to expos.
First-hand experiences affect brand trust and sales more than any other form of marketing.
Let us know about your brand and goals for a complimentary pet marketing proposal.
Connect with pet parents!
Be sure to view Canidae's kibble refill station marketing launch overview.