Benetton Brand Activism Guerilla Marketing Banner Advertising - Times Square, New York City
Get Out The Vote Brand Activism Company Example - Boston
Zoe Leonard Wheatpaste Paper Brand Installation - The High Line, New York City
Census Poster Brand Activism Marketing - NYC
Santander Bank Social Impact Brand Activism Initiative Street Marketing Event Activation - Copley Square, Boston
Benetton Brand Activism Guerilla Marketing Banner Advertising - Times Square, New York City
Get Out The Vote Brand Activism Company Example - Boston
Zoe Leonard Wheatpaste Paper Brand Activism Installation - The High Line, New York City
Census Poster Brand Activism Marketing - NYC
Santander Bank Social Impact Brand Activism Initiative Street Marketing Event Activation - Copley Square, Boston
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Brand Activism and Why It's The Future

People expect brands to stand for something greater than themselves

Brand activism attracts people and creates everlasting relationships 

Making the world a better place benefits your brand, customers, and society 

Create content, community, and conversation with strategic brand activism

Brand activism marketing is the new competitive advantage

 

What is brand activism marketing?

Brand activism brings your company's social values, beliefs, and causes to life in ways that create positive change in the world.

It is cited as social advocacy, cause marketing, social action, purpose-led marketing, or socially responsible, but it is more than that.  

Brand activism is a window into what you and your team hope for our future.

Brand activism is brought to life via street marketing activations, events, outdoor advertising, protest marches, fundraising, community outreach, posters, mobile tours, and many other approaches directly impacting people and culture. 

Companies, nonprofits, B-corps, influencers, and even cities can start activism initiatives as they are all considered brands in their own right.

Brand activation is a commitment to a cause along with a meaningful action plan.

 

Why brand activism marketing is important 

 

1.) Sharing your brand's vision for the future affects all aspects of your company; brand perception, employee retention, customer lifetime value, community engagement, news coverage, and product sales

 

2.) Research uncovered that nearly two out of three people are belief-driven buyers; they choose, switch, and avoid a brand based on its stand on societal issues and civic engagement.

 

4.) When people are aware of your societal contribution, they often become brand advocates

 

5.) A genuine commitment to a cause is what customers, employees, and the community expect from a brand

 

6.) Making the world a better place is essential for your company and everyone else

 


Brand activism tips

 

Commit your company to a cause that is important to you, your employees, and customers.

Create a year-round, sustainable action plan. 

Focus brand activism efforts around specific events (e.g., elections, global conferences, holidays, etc.) to maximize reach and impact. 

The most effective brand activism socially engages people both in the real world and digitally.

Always invite people to amplify and contribute to the cause.

Brand activism campaigns can either be guerilla, implemented without permission, or activated through official channels.  

Document everything and disseminate on social.

 


Brand activism marketing services

 

1.) Ideas on how to bring your brand beliefs to life in impactful ways

2.) Where and when to reach your ideal audience

3.) Location scouting and permitting

4.) Asset production (e.g., signage, props, outfits, etc.)

5.) Activation staff aligned with your social actions

6.) Transport, setup, activation, management, and breakdown

7.) Real-time brand activism content for social media 

8.) Measurement and analysis to continually improve your impact 

 


Conclusion

 

Brand activism is a way to have a tangible impact on society while creating lifelong bonds with the public.

It's proven, people align themselves with brands with social missions they support.

Together, let's inspire people to join your brand's efforts to bring awareness and make positive changes. 

 

Connect

 

Connect with us for more brand activism activation ideas, strategies, pricing, and company examples.

 

Shape the future!

 

Brand Activism Marketing FAQ

Brand activism marketing is defined as company activities, internally and externally, focused on making a positive change in society.

It is steeped in a brand's beliefs and invites the public to support the cause.

It takes on many forms, often physical, with digital integrations.

The goal of brand activism is to realize a change in society for the betterment of your company, customers, and society.

The top 10 brand activism causes we see are:

1.) Global warming

2.) Human rights

3.) Poverty

4.) Education 

5.) Food insecurity

6.) Discrimination

7.) Healthcare

8.) Government regulation

9.) Immigration

10.) Social justice

Brand activism strategy is the how, when, where you bring change to the societal causes you support.

Your strategy, ideally, encompasses experiential, digital, and social media marketing.

Strategies often include patterning up with nonprofits, municipalities, and other brands.

One of the important elements of your strategy is to create ways for the public to join your cause.

Brand Activism Examples

Santander Bank Cause Marketing Brand Installation Event Marketing Activation Permit - Copley Square, Boston

Santander

Benetton Brand Activism Marketing Activation UnHate Campaign - New York City

Benetton

DoubleTree Brand Activism US Citizens Naturalization Sweet Welcome Experiential Event

DoubleTree