Animal Equality, animal rights awareness, wheat-paste wild postings initiative throughout Chicago
Animal Equality, the international animal rights organization, hired ALT TERRAIN to place posters throughout Chicagoland to improve McDonald's chicken welfare practices
Posters highlighted companies that have improved the welfare of their animal supply chain as a grassroots way to influence the restaurant chain
The street-level advertising posters delivered the nonprofit organization's message to people in West Town, Bucktown, Wicker Park, Logan Square, South Loop, West Loop, River North, Near North Side, and numerous other Chicago neighborhoods
A mix of wheat-paste and cardstock wild postings deployed to create a variety of streetscape placement opportunities
Animal Equality enhanced the outdoor advertising initiative with protests as well as other grassroots efforts
The content of this poster campaign is a rare example of how a shame and peer pressure strategy can be utilized to create a desired outcomes
Are wild posting an effective way to advertise in Chicago?
1.) Chicago is a city with dozens upon dozens of neighborhoods with a high percentage of people walking to work, shopping, and socializing allowing for poster campaigns to be viewed by tens of thousands of people per day
2.) Chicago's building boom provides a seemingly endless number of opportunities for wheat-paste construction site placements
3.) Unlike many other cities, wild postings tend to stay visible to people on-the-streets for many weeks
If you would like to create a citywide impact in Chicago via an outdoor street poster advertising campaign, ALT TERRAIN is the company to get it done!