Summertime creates endless opportunities to showcase your brand, find new customers, create positive memories, and build long-lasting relationships.

 

Here are our favorite summer marketing insights and ideas for your viewing pleasure!

 

Summer Marketing Insights

 

Leverage the Season

Take advantage of the warm weather and longer daylight hours. People spend more time outdoor in the summer, and you have almost twice as many daylight hours to engage – this is a gift – so plan your event schedule and activations accordingly.

 

Location Flip

People travel more in the summer; their typical weekends, workweeks, and monthly routines differ. This is a prime opportunity for you to reach new audiences. The people typically in the city are off to the beach or countryside, while rural and suburban Americans flock to cities.

 

Lifestyle Preferences

People change their wardrobe, footwear, foods, drinks, exercise schedules, product purchases, and more with the warmer weather. Where there is change, there is opportunity!

 

Desires

People look forward to vacations with friends and family. Get a jump on this by promoting your summer offers – whether it’s swimwear or a new car purchase – in early Spring.

 

Partner

Tap into known summer festivals, concerts, resorts, sports stadiums, and other destinations. Please do this in January, as they tend to get booked early. Bonus tip – get summer destinations to promote your activation to its followers.

 

Heat

People do almost anything to cool down on a hot summer day. It’s best to integrate cold drinks, misting fans, and other ways to provide relief – it’ll drive up engagement, and will put people in the right mood to experience your brand!

 

Discoverability Mode

When people go on vacation they’re more open to new ideas, conversations, considerations, and purchases. They might be less rushed or seeking new experiences, but either way, we’ll embrace it with open arms!

 

 

Summer Marketing Ideas

 

Festivals

Summertime is festival time (at least in the Northeast and Midwest). There are dozens of festival choices in each city. You can go big at the Governors Ball or small at a weekend beer fest. Typically, the festival approach is a  tent with brand ambassadors, something free (samples or swag), activites, direct sales, and incentivizing people to share their experience.

 

City Popups

Enjoy the warm weather by popping up at popular outdoor locations. Take your pick from movie nights in the park to street team marketing. It’s an ideal time to engage with your target audience in a fun and relaxed environment.

 

Beaches

A sure bet is hitting the beach. Many public beaches have marketing activations their own unique rules and regulations, but you have options – boardwalks, beachside cafes, and music venues.

 

Stadiums

Summertime is baseball and soccer season. If you don’t have an MLB budget, investigate minor-league teams.

 

Mobile Tours

Take your brand on the road by creating mobile activations that travel to different locations during the summer. Consider using food trucks, pop-up shops, or customized vehicles to bring your brand experience directly to consumers. Promoting your summer tour is just as important as your event days! Time to meet your customer’s community.

 

 

Summertime Marketing Bonus Tips

 

Influencers

Collaborate with summer-centric social media influencers, who align with your brand, to spread the word about your summer marketing activities.

 

Environmental Responsibility

Consumers are increasingly concerned about sustainability and ecological responsibility. This is heighten when activating a beaches and parks. Highlight eco-friendly practices or products in your summer campaigns to resonate with eco-conscious customers.

 

Get Personal

Use your experiential marketing events to gather valuable customer data. Encourage attendees to sign up for newsletters, contests, or participate in surveys. This is the way to maintain your relationships with your new found brand friends.

 

Safety and Health Considerations

Keep in mind the safety and health of participants, especially when hosting experiential events during the summer. Provide shade, water, and safety measures to ensure a positive experience.

 

Measurement

Develop clear Key Performance Indicators (KPIs) or objectives for your summer experiential marketing campaigns, such as social media reach, lead generation, or direct sales. Regularly evaluate the ROI to understand the effectiveness of your efforts.

 

 

Summer Marketing Takeaway

 

Summer changes everyone’s schedule and puts people in a good mood, creating opportunities for brands.

By embracing the season and being creative, you can craft memorable brand experiences that will continue on long after summer is gone!